The NEW Feminine Online Business Model
While researching my theory that the OLD masculine online business model is becoming less effective by the day – and there’s a NEW Feminine Online Business Model emerging and being nurtured by Fierce Feminine women entrepreneurs (like Lisa Manyon’s observation of a New Marketing Model)…
…I happened upon this book published in 2004 (8 years ago!) called Fierce Conversations by Susan Scott.
I was captivated by the foreword by Ken Blanchard (One-Minute Manager is probably how he’s known best) and sucked into the “free” first chapter. Which hasn’t happened in a VERY long time. (nowadays, free chapters are usually about as exciting as watching paint dry)
It got me thinking about what I’m calling the New Feminine Online Business Model, because the subtitle of the book is “Achieving Success at Work and in Life One Conversation at a Time“.
ONE Conversation at a Time.
Not a thousand. One.
The New Feminine Online Business Model is based on having an Online Conversation That Matters, then going out and finding the small group of people that it matters TO. And letting them know you are listening, so they can talk.
And I’m chuckling, because if you really think about it, like she says in her subtitle, you can truly only have ONE conversation at a time online, at work, or in life.
Doesn’t matter whether you have thousands or even millions of “followers” on Twitter, “friends” on Facebook, “connections” on Linkedin, “circles” on Google+…”collections” on Pinterest…
One at a time, my friend.
So the next time you find yourself obsessing over your Klout score, or the number of people in your Twitter, Facebook, or Linkedin network, think about singling out just One.
And reach out and have a conversation with that One. See what magic may happen.
My most successful conversations have all begun with just One.
Google Books sample below. Read it for yourself.