Thinking is So Sexy…Seth’s Blog KILLIN’ it on a Saturday:The distraction, the tail and the dog
MPFrom Seth's Blog:
The distraction, the tail and the dog
Your business has a core, a goal, a challenge and a deliverable. There is probably one thing that would transform your project, one success that changes things, one hurdle that's tougher than the others. What's difficult, what would respond to overwhelming attention? That's the core.
Getting from here to there involves making sales, delivering on promises, overcoming the Dip and shipping.
Along the way, there are supporting tasks you can engage in, things you can do to make the goal easier to achieve.
A popular blog might gain attention and then trust and ultimately help you sell more widgets.
A lot of followers online might give you permission to tell a story that gets you better employees.
A vibrant party at SXSW can create buzz that gives your salespeople entree to important meetings.
These aren't trivial activities. In fact, they're part of what marketing means today. But…
But if they give you and your team an outlet to avoid the difficult work of achieving your goal ("I can't go to that sales call, I'm busy uploading pictures of last night's party to the blog and then tweeting out the url") then you're not building, you're hiding. Rich calls this playing with turtles. The thing is, the turtles are alive, and they're going to demand a lot from you.
There's a huge downside here: once your side activity gets going, it will lead to crises (we have an urgent email we have to answer), to feelings of abandonment (hey, you haven't been on the forum lately!), to irresistible offers to have the CEO speak or get people involved. There will always be a feeling of sunk cost, of opportunities missed and of things on the verge because these are human movements, not paid ads.
Two choices: 1. find a way to make your goal completely aligned with the tactics you use to achieve it. What's good for your blog is good for your business. or 2. Now that these approaches are working, and working incredibly well, it's time to come up with boundaries so the tail doesn't end up wagging the dog.
From Seth’s Blog : Do you have a media channel strategy? (You should.)
(Shhhhh, don't tell the Others)…
[You're getting this note because you subscribed to Seth Godin's blog.]
Do you have a media channel strategy? (You should.)
Twenty years ago, only big companies and TV stars worried about media channels.
Oprah was on TV, then she added radio. Two channels. Then a magazine.
Pepsi set out to dominate TV with their message, and billboards and vending machines. Newspapers, not so much. The media you chose to spread your message mattered. In fact, it could change what you made and how you made it. [Stop for a second and consider that... the media channel often drove the product and pricing and distribution].
Today, of course, everyone has access to a media channel. You can create a series of YouTube videos, or have a blog. You can be a big-time tweeter, or lead a significant tribe on Facebook.
Harder to grapple with is the idea that the media channel you choose changes who you are and what you do. Tom Peters gives a hundred or more speeches a year, around the world, for good money (and well earned). But this channel, this place where he can spread his message, determines what he does all day, impacts the pace of the work he does, informs all of his decisions.
Oprah lives a life that revolves around a daily TV show. Of course it would be difficult for her to write a book… that's a life dictated by a different channel. And she's a lapsed twitter user because it demands a different staffing and mindset than she has now.
This applies to non-celebs, to people with jobs, to entrepreneurs, to job seekers. We all spread our ideas, at least a little, and the medium you choose will change your ideas. If you only pay attention to the world when you need a new job (your channel is stamps and your message is your resume) you'll spend your day differently than if you are leading a tribe, participating in organizations or giving local speeches all the time.
We've come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose.
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read moreThe elephants in the room at TED
*NOTE* The TED Conference fascinates me. I found this blog post from Scobelizer.com in my Google Feed Reader and thought it would be fun to see what happened if I clicked on “send to Posterous” (aka My Lifestream). I’ve integrated my Posterous account with my blog, Twitter & Facebook. One click starts the domino
. It worked beautifully!
The Elephants In The Room at TED
First, let’s get the elephant out of the way so we can talk about more important things. What is the elephant? No, it’s not Larry Page, co-founder of Google, seen above waving to the audience at TED after he gave them all a free Nexus One.
So, what is the elephant? That TED costs $6,000 and is hard to get into (next year’s TED is already sold out, for instance). They never give away more than 15 press passes, too, which means that most of the world’s press corp can’t get in. This always pisses off people, just as it did to Sarah Lacy, writer at TechCrunch.
I don’t have $6,000 and I doubt I’ll get invited next year for free and, even if I could gather $6,000, it’s sold out for next year anyway.
Freaking elitists!
But, let’s take the elephant head on: rich people can afford things you and I can’t. I can’t afford a Ferrari either. Even though I definitely appreciate them. I can’t afford a private plane, even though when I’ve gotten a ride in one I’ve always appreciated them and can see why I’d want one. I can’t afford an original Ansel Adams’ print, either, even though I am a huge fan and would love to have one.
So, let’s turn it around. You should know that in 2008 I took a similar stance to Sarah’s. That TED is unattainable for most people, and that it’s a closed society, etc. What did I do about it? I went to BIL, a free event that goes on at TED. I will attend that again next year because I seriously doubt that I’ll be able to get into TED. But I am trying to go one further, I will try to get the money together to buy BIL a video feed from inside TED.
But since attending I’ve changed my stance from the one I had in 2008. What is the one now? Jealous people should just keep their mouths shut. And I’ll include me in that stance.
Truth is, TED has opened up its content to the world. More than 500 talks have now been shared on TED Talks.
On the TED stage I saw that they had hundreds of events where the live feed was broadcast, including many into Silicon Valley (several VCs and entrepreneurs invited me to view TED with them at their houses, or work offices). Rackspace bought the feed too and lots of my coworkers were talking with me about the talks. So, getting access to the content might not be attainable by everyone in real time, but is certainly attainable eventually by everyone.
The funny thing is just a couple of weeks ago Sarah Lacy was at an exclusive venture capital event in Jackson Hole, Wyoming. I wasn’t invited. Neither were you, probably. Did she disclose the elitism of this event? No way. Does she disclose all the closed parties or events she gets invited to that me and you don’t get invited to? No way. One rule of closed parties is you don’t Tweet about them or you don’t get invited back.
I assume I won’t get invited to TED next year and that this year I won the lottery and next year, well, the lottery won’t strike twice. So, that gives me a sort of mental freedom to tell you what I really think of this event.
But here’s the rub: I will be at TED next year if I am alive. And the year after that. And the year after that. I will pay for it and get there somehow.
Why? It was the most incredible event I’ve ever attended. By far.
What makes TED TED? Well, for one, it’s TED because Sarah wasn’t there (and I won’t be there next year because I didn’t pay the $6,000 in time). Its elitism and expense IS part of why TED is magical and if you ever get to go, either because you have the money to attend, or because somehow you won the lottery like I did and you go to go you’ll see that it is magical, in the same way that James Cameron shared with us that visiting the Titanic for real is magical (he did just that). Damn elitists. Having experiences I can’t have.
TED should be PROUD of the elephant in the room. It should embrace it far more than they do. The attendees there should celebrate it and run with it. Many do. One VC told me as we were leaving yesterday that the expense not only makes networking world class but that it ensures that people actually attend and listen to the lectures. Want proof? Look at the notes that these rich people took. I’ve never seen notes like these at any other event. After all, rich people can have parties with other rich people anytime they want. But TED isn’t like any rich guy party I’ve ever been to and I’ve been fortunate enough to be at more than my fair share (heck, remember, I live right by the Half Moon Bay Ritz which is a rich-guy party every night of the year. I can’t afford to stay there either).
Those notes are from Nina Khosla, design student at Stanford. Does that name sound familiar? It should, her dad is famous VC Vinod Khosla. She shares her notes with the world on her website, by the way. I interviewed her about her notes and some other things and you can listen to that on Cinch.
What is TED? It’s a celebration of human performance. On the TED stage we saw some of the best scientists the world has ever known. Some of the best dancers (you’ll see them on stage at the Oscars, by the way, don’t miss them). Some of the best musicians. Some of the best entrepreneurs. Some of the best children. Some of the best politicians.
It is one event where you not only get to see them on stage, and if you watch TED Talks you know what that’s about, but you get to meet them in the hallways and talk with them. A couple of days ago I talked with Bill Gates about his ideas for nuclear energy. Controversial yes, but the guy does his homework and knows more on the topic of energy than anyone else I’ve ever met.
It is a celebration of learning. Learning means pushing yourself beyond where you are today. Yesterday we heard a story from a girl who has been told she has three years to live. What is she doing? Going to school and she explained why in a way that brought a tear to many eyes around the world. She wasn’t even at Long Beach, but was attending the sessions in Palm Springs, which is where there was a video feed and a separate set of talks. Proves you didn’t need to go to TED to go to TED and that TED doesn’t cost $6,000 for everyone, you can see it in Palm Springs for less, or in a video feed for even less.
But the $6,000 everyone pays helps in ways you can’t really understand unless you go. First, the stage is hand built. During some talks my mind got a little bored (not every talk is interesting, one talk about spiders didn’t have the famous TED payoff and I found myself back in Chemistry class, learning stuff I probably will never use so my mind went elsewhere). My eyes started wandering around the stage. I looked at this stage for two days before I noticed a little model airplane hanging from the top. Did you see the stack of National Geographics at the front left? Or the microscope at the front right? Those details don’t sound important, but they weave together a fabric that encourages your mind to explore new ideas.
Blow this photo up that I shot of James Cameron. Now look at just some of the weird stuff they put around the stage.
You might think that doesn’t matter, but it does. It’s a fabric that encourages your mind to absorb and synthesize the ideas discussed. But it does more than that. It makes being at TED an ultra-HD experience. One that you can’t really get from the TED Talks, although even in video you notice a visual richness that’s just not there in other conferences. It’s the details and the details cost money.
Second, it helps in bringing speakers from around the world. Third it helps in hiring world class video teams so you can watch them for free at home. Fourth it helps in details, which makes this a remarkable event, one unlike any other I’ve attended.
Details like the food. Details like the badges, which are the best in the business. Details like the sound system, which was most excellent and contrasts with the sound in most other conferences (I sat in both the front row and the back and it was awesome).
Details like the exhibits strewn around the conference hallways.
I could go on and on.
OK, let’s take on another elephant in the room. The Sarah Silverman talk, which Techcrunch also wrote about (interesting that they write so much about TED). She used the word penis and retarded a lot. I thought her talk both failed and succeeded, but not because of that.
I thought it was brilliant of TED to invite some speakers on stage that were very risky. Silverman wasn’t the only one. In the closing talk Ze Frank asked whether what the world really needed was penis-flavored condoms. Other speakers talked frankly about sex, or showed graphic images that would challenge any audience.
Silverman succeeded because her talk was a science experiment, albeit one of trying something out on a much different audience than she usually gets to perform in front of. TED is all about trying out ideas and seeing which ones are the best and hearing from the people who do the best experiments, from dance to algorithms. Silverman is the best at her craft alive today. Or certainly in the top .001%.
It was why she was on the TED stage. She used that opportunity to try to challenge the audience. That was successful and I hope TED invites her again to perform another one of her experiments on stage.
But it failed too. I found her talk repulsive and challenging. I was in the second row. I actually was one of those who called for her to come back out on stage, although I knew that she had challenged the audience in a way that would be viewed as a failure. She challenged me quite a bit with her experiment. It wasn’t until later that I discovered that Chris Anderson, the guy who runs TED, had said she was “god-awful” on Twitter (he now has removed that tweet).
I didn’t have a chance to discuss that talk with Chris, but I would say that he was wrong and right. He was right that her talk wasn’t up to the usual TED quality but that she represented the best of what TED is: science experiments in human living.
See, science experiments RARELY succeed. Thomas Edison said that you know him for his successes, but that if you really knew him you’d see his thousands of failures.
TED needs more Sarah Silvermans who will try content experiments out on stage. I hope it doesn’t become some conservative organization that only lets safe people and safe ideas on stage.
If I talked with Sarah Silverman, though, I would have encouraged her to attend a TED before she talked (I heard she was only there for that morning). If she had, I’m sure she would have tried a different experiment on this particular audience than the one she attempted.
Anyway, so many ideas challenged me and inspired me over the past few days. Already a couple of the videos have come out, here’s those:
Jamie Oliver’s TED Prize wish: Teach every child about food — Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food. (This was my favorite talk of the event).
Augmented-reality maps: Blaise Aguera y Arcas on TED.com — In a demo that drew gasps at TED2010, Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft. (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 8:14)
My favorite part of TED was PUBLIC, though. It was the afterparty at the Westin. Check this video out of that party:
So, to wrap this up, don’t be jealous, let’s figure out how to get more of you into TED.
UPDATE: I totally forgot the work that the Sapling foundation, which supports the TEDx prize, does to support science around the world too. Glad that Stephen Collins reminded me of that. Oh, and many of the attendees actually pay more than $6,000 because they want to support the foundation’s work in a deeper way.
–>
TED fascinates me.
Guest Blogger: Ananda Leeke, Sisterhood, The Blog
I discovered Ananda Leeke via a surprising stream of @ tweets that she shared about me and some of the concepts and things I have been up to
…how cool is that?
So I jumped over to her “Sisterhood, The Blog” blog to see who this leading edge sister-thinker was and I’m really impressed with what she is up to, too!
Now, I’m going to surprise her right back…by posting her poem “Sisterhood, The Blog” below.
(It’s included in her new book That Which Awakens Me: A Creative Woman’s Poetic Memoir of Self-Discovery (iUniverse, Inc. - available on Amazon.com – tiny.cc/7uFsg).
Sisterhood, the Blog
by Ananda LeekeHave you heard?
There’s a new feminine frontier where women’s voices emerge from the silence without fear, shame, or judgment.
Where women plant seeds of thought and infinite possibilities in gardens that promote freedom of expression.
Where women reveal their dreams and tell their secrets because a sanctuary of safety has been birthed by each woman’s soul.
Thanks to the Internet and an expanding portfolio of social media tools, women have discovered common ground.
They have become the architects of their own lives.
Their blogs, videos, podcasts, and social networking sites are prime real estate in online neighborhoods that form communities of support.
Their conversations build relationships and bridge gaps.
They make their own news and tell their own stories
The end result is a plethora of networks that serve as launch pads for personal and spiritual empowerment, information sharing, creative expression, healthy living, new friendships, social justice advocacy, career reinvention, and business opportunities.
All of their energy and efforts illustrate one truth: women are standing in their power and reclaiming their sacred feminine on and offline.
They move with a power not seen before.
It is rooted in being fully
P – Present when they
O – Own their lives as
W – Women who believe they have
E – Everything they need to live out their
R – Revolution of authenticity.
One thing is for sure, women know their investment in themselves will yield a high return.
So get on board and join the revolution of Sisterhood, the Blog before it’s too late.
Copyright 2009 by Madelyn C. Leeke
——————————–
Anada Leek is (www.anandaleeke.com), an author, artist, creativity coach, yoga teacher, Reiki Master practitioner, blogger, D.C. Social Media Examiner (for Examiner.com), social media strategist, radio host, speaker, and innerpreneur, established Sisterhood, the Blog in June 2009.
read more“Ass, Gas or Grass…Nobody Rides For Free”…(circa 70′s Bumper Sticker)
Except on the internet. Everything’s FREE right?
This is an excerpt from a book that I thought was THE best book on social media I’d read. And I’ve read them all….(really – I get review copies sent to me by the publishers)…until this sentence had me do a double-take:
“[Insert name of VERY well known social media male icon who owns THE social media destination site here] recommends finding a firm or individual who would like to increase her (emphasis mine) exposure in your niche, and offering a trade of advertising space on your site and blog for free or discounted services.”
I am not usually hyper-sensitive to gender references in books or other media, social or not. Somehow, the way this is used in this particular context really bothers me though.
Now it has me really curious…pondering questions like, “Hmmm, was that a Freudian slip? Why did he say “her” and not “his”? (Or at least “his/her”?)…”Does he really think “she” should work for free or discount services in return for “exposure” in a niche that may or may not be “rich”?”
I think I’ll reach out and find out what was he thinking? Maybe he wasn’t.
More later.
Why Men Don’t Promote Women More (A Forbes Leadership article. Really.)
“Actually, it is mostly women’s fault. They simply don’t ask for raises or promotions as often as men do.”If I had to give my opinion, I think this Shaun guy is either smoking crack (or at the very least, playing someone on TV who does) or blowing smoke up his own and puffing rings out his mouth, for the Shock Factor. And, he might have a point but it’s not the one he’s making. If anything, it’s around women learning to speak the Language of Capital.But whatever his motive, at least he’s transparent about it. Click here to read the full post on Forbes.
Posted via email from The Michelle Price Lifestream
read more6 Levels of The Social Media Users Ladder: Profile Your Audience FIRST

When I found this information on from Forrester Research , I immediately thought of “Social Climbers”. However, it’s not what you think ![]()
What it tells you is “look before you leap” and find out HOW your audience uses social media. AKA “Social Technographics(r).
For example, say you wanted to create an online community or social network for your business. You need content, and you assume that if you build it, and give your audience the ability to create blogs, they will come, and blog, and create the content for you.
What if based on this cool tool, they aren’t Creators, they are instead Spectators? Then it’s pretty useless to create a community where they can blog, right? It would make more sense to find the bloggers they already read and are influenced by. Who also allow comments on blog posts.
You could then do a couple of things. You could invite those bloggers to blog on your community. (And offer them some sort of social currency or even hard currency to do so). Or you could hire your own bloggers to create content that is related AND goes deeper into the topic.
Then you could create a comment strategy and go start commenting on the blog your ideal users read. And link back to specific, relevant blog posts on your community.
Watch the slide show, then play with the Social Technology Profile Tool. Enjoy!
Social Technology Profile Tool
What are your thoughts?
read moreInfluence Match: The Insider Strategy of Influence Agents in 6 Steps
I’d like to introduce my mentor, Gary Spirer, a.k.a. the $560M Man and founder of StepsTo.com. He is my Guest Blogger today. We are co-creating a “StepsTo” Guide around Influence for Women Entrepreneurs. He wrote this to show me that he figured out my pattern for influencing others…;-)
Stay tuned for more information….
Influence Match: The Insider Strategy of Influence Agents in 6 Steps
by Gary Spirer

- Image by Gauravonomics via Flickr
To succeed in marketing and to increase your sales dramatically, you need the right influence and visibility.
Without the right influence and visibility, it is very difficult to produce ongoing sales, cash flow and a business that works for you.
The Challenge:
Bad stuff (content/services). Scams. Ridiculous claims.
Bad stuff makes it hard for good stuff to be trusted and purchased.
The Strategy:
- Step 1 Have good stuff.
- Step 2 Get influence agents interested in you.
- Step 3 Let them desire the products you have.
- Step 4 Have them introduce your good stuff to those who have influence and lists.
- Step 5 Let the influence agents work with the influencers to endorse you.
- Step 6 Reciprocate – be loyal to the influence agents and the influencers and expand their power by introducing them to your growing network.
The Result is that you:
- - Gain influence (& trust – my words

- - Form Strategic Alliances
- - Build your list
- - Achieve visibility
- - Develop your own influence
- - Increase sales
- - Move closer to a business that works for you
Go to www.stepsto.com/home to learn how to turn your idea into a wealth generating asset. We have advised and evaluated 1000s of companies from start-ups to Fortune 500 Companies. Steps To combines this knowledge with 25 years of research on the steps the Greatest Minds in History took to achieve extraordinary success. Steps To gives you proven tools and action steps to immediately begin building your money machine and living the life you want!
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- 5 questions for the author of ‘Trust Agents’ (socialmedia.biz)
reBlog from dovbaron.com: Friends Family and FaceBook | Dov Baron – Mind Mastery
Dov Baron points out a blinding flash of the obvious today. Which is why I love his stuff. He is the master of “nuance”…
What I want to share with you are some other kinds of friends you may want to pay attention to, in particular ‘bad weather friends’. I know you’ve been told that real friends will stick with you in times of trouble, and although that is true there is a certain type of friend who is only really there for you in your bad times.dovbaron.com, Friends Family and FaceBook | Dov Baron – Mind Mastery, Nov 2009
Take a couple minutes to read the whole article. Then go be his friend on Facebook LOL! Tell him I sent you…;-)

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