What Is Strategy 2.0?

May 26, 2009

Guest Post by Jay Deragon
Relationship Economy Thought Leader
I found this in my Facebook inbox today. I decided it was high time I posted something from Jay Deragon, one of my favorite leading thinkers on all things Relationship 2.0….Enjoy~
A strategy is a plan of action designed to achieve a particular goal. Strategy is different from tactics.
Every [...]

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Tribes Are What Matter Now – Seth Godin at TED

May 11, 2009

The OG Online Thought Leader Seth Godin talks at TED about Tribes (What I like to call True Fans – what if you had a Tribe of 1000 True Fans? Never “work” again because you would have your own economy!).
TED is my favorite site for learning who the leading thinkers are for today. [...]

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Online Thought Leadership: The Social Network Business Plan

March 4, 2009

It’s about time somebody wrote this book. And, David Silver is the one to write it. I like it because it’s practical. David breaks down 18 revenue channels for online communities, and none of them are advertising. Interesting huh? Want to know what they are? Listen in to this interview and you will see. [...]

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Online Thought Leadership: Can Twitter Put You in a Trance?

February 9, 2009

Do people who know how  NLP (Neuro Linguistic Programming)  or hypnosis works have an unfair advantage  on Twitter & Facebook, among other social networks?
I think they DO.  (Ummm…I KNOW they do. Some of my best friends are master NLP and persuasion artists and they have LOTS of Twitter followers who do what-ever-they-tell-them-to-do .
If there [...]

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The New Language of Marketing 2.0:How to Use ANGELS to Energize Your Market

December 31, 2008

Today on The Business of Online Thought Leadership talk radio, I snagged an interview with leading thinker Sandy Carter, IBM’s Hippest Marketing 2.0 Chick, and Vice President, SOA (Service Oriented Architecture) and WebSphere Marketing, Strategy, and Channels.
Sandy is also the new author of the book “The New Language of Marketing 2.0: How to Use ANGELS [...]

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Online Thought Leadership…Making Sense of the Emotional Web

December 23, 2008

I discovered TWO more online thought leaders today, both women. Rhonda “Shelley” Ellis and The Technology Goddess or TTG (and funny enough, that is the name that stuck for her for me). Shelley is the leading thinker on how to cash in with Google Adwords using “content targeting” (which the boyz usually run screaming [...]

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Connectivity is the New Currency(tm)…The Business of Online Thought Leadership

December 10, 2008

For some reason, I’ve always been fascinated with the topic of thought leadership. Maybe because I like to think a lot .  
In fact, in 2005 I was a partner in a start-up consulting firm with 5 other dynamic women – we named our company 9th Element Group, (the ninth element is Flourine, it’s [...]

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How Social Media Changed Election 2008

November 4, 2008

I decided to embed the live blog on my site too, we are officially simulcasting live from three different blogs – watch out CNN! – Next – off to go see if I can put it on my Facebook page…I’ll let you know…

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Live Blogging Election 2008: How Social Media Changed This Election

November 3, 2008

I am trying out something new – “live blogging” – if you want to come join the fun, and learn how it works (or watch how it works is probably a better description meet me over at my colleague and fellow social media experimenter Dahna M. Chandler’s blog at 5 pm Pacific/8 pm [...]

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Facebook Fatigue? Start Your Own Social Network

November 1, 2008

I think I have a slight case of Facebook Fatigue… If I get one more group message inviting me to an event 4,000 miles away I don’t really want to say what I will do, it’s not polite for ladies to say such things (as my mother would say).
Please (she ducks) don’t throw rotten [...]

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