Facebook Fatigue? Start Your Own Social Network
I think I have a slight case of Facebook Fatigue… If I get one more group message inviting me to an event 4,000 miles away I don’t really want to say what I will do, it’s not polite for ladies to say such things (as my mother would say).
Please (she ducks) don’t throw rotten tomatoes at me just yet…I think Facebook is still the most “fun” social network for business I’ve ever seen.
It just also has the ability to quickly fritter away MEGA time (a nice way of saying “time-suck) if you don’t have what my friend Kevin Nations calls a “Profit Strategy”. In other words, a real business model, with a sales system that can turn all that socializing into bottom line dollars and cents – eventually, after you’ve established your social hierarchy, trust and likeability.
Because at the end of the day, we all know that people buy from people they know and people they like – and how can you not like someone who has the audacity to throw Paris Hilton at you? (umm, yep, I’m talking to you Rodney Rumford, FaceReviews Guru ;-))
It’s been my observation over the past 4 years of working with mega-entrepreneurs (John Assaraf, Les Brown, Scott Martineau, most recently, Jerry Conti, my Purpose Posse over at HUB – Humanity Unites Brilliance) that the truly successful 7 & 8 figure + business owners create the sandbox and invite others to play with them, not the other way around.
In other words, they throw the party (or seminar) and collect 50% from the people they put on the platform in front of their audience.
Or better yet, they are the ONLY ones speaking on their platform, it’s their platform, and they aren’t afraid to use it. When you think of it, when have you ever seen Tony Robbins share his stage with someone else? VERY seldom. And if he does, they’re usually delivering his programs, not theirs.
There’s something to be said for continuity and a gated community.
I’ve been quietly playing over at Ning.com, where you can create your own social network with ease.
Now I’m “easing” several of my clients into developing their own private online communities where it’ll be all them, all the time. And, as Lady Fortune (or Law of Attraction 😉 would have it, my “Diamond Rolodex” delivered the ideal connection once again – a client introduced me to my new best friend, who is a “Ning Ninja”, and very good friends with Ning.com co-founders…if that isn’t attraction in action, I don’t know what is!
What’s really cool about Ning is the fact that you can private label it for your business – use your own domain name, display your own ads, and even remove their branding. The main consideration in setting it up is what your strategy will be to:
- Get people to come (for what will they come?)
- Get them to engage (why will they stay?)
- Get them to come back
- Get them to tell their friends
- Get them to buy your stuff
Another way to use the private label function is to use it as your own membership site – I know of at least one very well known spiritual teacher who is doing this with great success. She charges a monthly subscription that includes weekly audio, a monthly teleseminar and ongoing access and conversations.
And she gets their full attention, because they’re paying her for what she has that they want. Can we say “social network profit model”?
Works for me. What say you?
Update: I’ve since launched a consulting package called Instant Platform 2.0 to strategize and launch niche social networks/online communities for experts, and help them get their first “1000 True Online Fans”.
Here are a few of the ones under way…
Training wheels playground for my Social Networking Boot Camp for Women Entrepreneurs to learn how to play in the social networking scene in a supportive environment. Will start to conduct ongoing teleseminars with experts in social networking and social media, also business experts.
Virtual companion site for a live event that happens every three months)
Goal is to link hundreds of thousands of singers around the world, and meet at live Choirfest events that host up to 22,000 singers at a time!
Author community built around the topic of getting over a bad-breakup: “Wake Up Girl! From Break-up to Wake-Up”
Business Black Belt Network – an online community for JIAN.com business planning software company with 180,000 existing customers. This will allow customers to network and will have a nice Marketplace to list services/products. If you are a consultant who works with small business owners, email me to find out how you can participate.