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How One PR Pro Used Facebook to Connect Hungry Journalists to Hungry Publicity Seekers

Talk about moving the free line! Peter Shankman didn’t start out thinking that he’d be giving the well-known PR service ProfNet a run for their money when he decided to post emails he [...]

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Caveat Vendidor – Let The Seller Beware (or… WalMart Bows Down to the Blog-o-sphere)

Okay, I’m borrowing a phrase from my good friend and colleague Mitch Axelrod. Caveat Vendidor is one of the tenets that underpin his philosophy “The New Game of Business”. He [...]

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