6 Levels of The Social Media Users Ladder: Profile Your Audience FIRST

When I found this information on from Forrester Research , I immediately thought of “Social Climbers”. However, it’s not what you think

What it tells you  is “look before you leap” and find out HOW your audience uses social media. AKA “Social Technographics(r).

For example, say you wanted to create an online community or social network for your business. You need content, and you assume that if you build it, and give your audience the ability to create blogs, they will come, and blog, and create the content for you.

What if based on this cool tool, they aren’t Creators, they are instead Spectators? Then it’s pretty useless to create a community where they can blog, right? It would make more sense to find the bloggers they already read and are influenced by. Who also allow comments on blog posts.

You could then do a couple of things. You could invite those bloggers to blog on your community. (And offer them some sort of social currency or even hard currency to do so). Or you could hire your own bloggers to create content that is related AND goes deeper into the topic.

Then you could create a comment strategy and go start commenting on the blog your ideal users read. And link back to specific, relevant blog posts on your community.

Watch the slide show, then play with the Social Technology Profile Tool. Enjoy!

Social Technology Profile Tool

What are your thoughts?

Technorati Tags: social media, social media strategy, social media trends, social technographics, user generated content

Online Thought Leadership: Can Twitter Put You in a Trance?

Do people who know how  NLP (Neuro Linguistic Programming)  or hypnosis works have an unfair advantage  on Twitter & Facebook, among other social networks?

I think they DO.  (Ummm…I KNOW they do. Some of my best friends are master NLP and persuasion artists and they have LOTS of Twitter followers who do what-ever-they-tell-them-to-do .

If there was anyone who would know for sure, it’s Richard Bandler.

You know, THAT Richard Bandler. The one considered the “Grandfather” of NLP. And a REALLY great hypnotist.

I was talking with a colleague and she happened to mention his new book, Richard Bandler’s Guide to Trance-Formation (she’s his publicist). I mentioned how fascinated I’ve always been with NLP and the ability to understand someone’s mental map and how they think. And how cool it would be to actually meet Richard Bandler.

What I told her I didn’t have was a simple explanation for what NLP actually is, and how it works.

I’ve read a lot of books that went into laborious details about it, gave all these long drawn out explanations on all of the terms, complete with illustrations of eyes looking up, looking down, looking left and down, looking right and up (reminding me of that rhyme we used to say in elementary school “Look UP, Look DOWN, Look at my THUMB, Gee You’re DUMB…LOL!).  I think they called them “accessing cues”…

All it did was make me dizzy and not want to think about it. So many unread pages….

So she sent me an email one day not long after and asked if I would be interested in interviewing him.  (umm..YES!!)

I got a copy of the book, and I must say that in the first 3 short chapters, I actually GOT what NLP is. Forever.

If you’re interested, it’s how we represent the world in our own mind – the map or model we create to make sense of and navigate around the world AND the distinct way we each process our experiences.

Does understanding how you process experience give someone an unfair advantage on Twitter when they want to persuade you to “click here” to “see”, or “listen” to or “download and read”?

Does knowing how to use certain words that are more hypnotic and trance-inducing than others make a difference in whether you actually take any action at all?

Good questions.  Listen to my interview on The Business of Online Thought Leadership Radio with Richard Bandler and hear what he has to say about social media, hypnosis, trance and NLP.

It’s right here:

Does Twitter Put You In A Trance? Dr. Richard Bandler tells you the truth

Technorati Tags: facebook, hypnosis, michelle price, NLP, Online Thought Leadership, Richard Bandler, social media strategy, Twitter

Social Media Marketing Live Lab: MBA in Social “Multi”Media Marketing:

Welcome to another edition of the Social Media Marketing Live Lab.

As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”.  This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.

MBA stands for Mastering Business Actions.

About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing.  for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.

MBA in Marketing has 3 steps:

1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3

While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).

So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.

Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing.  And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:

• Video turns into content used in Social video-sharing sites: YouTube, Vimeo
• Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
• Audio turns into MP3 most popularly known as a Podcast,  distributed online: iTunes,your blog.
• Images can be socially shared – Flickr, Picasa
• Powerpoint presentations – SlideShare
• White Papers/Special Reports – Scribd.com

When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.

And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.

And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.

Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.

Your Teacher & Student,
Michelle P,

Technorati Tags: ann devere, MBA in marketing, michelle price, multimedia marketing, social marketing, social media marketing, social media strategy, social media trends

Social Media Marketing Live Lab: MBA in Social "Multi"Media Marketing:

Welcome to another edition of the Social Media Marketing Live Lab.

As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”.  This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.

MBA stands for Mastering Business Actions.

About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing.  for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.

MBA in Marketing has 3 steps:

1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3

While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).

So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.

Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing.  And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:

• Video turns into content used in Social video-sharing sites: YouTube, Vimeo
• Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
• Audio turns into MP3 most popularly known as a Podcast,  distributed online: iTunes,your blog.
• Images can be socially shared – Flickr, Picasa
• Powerpoint presentations – SlideShare
• White Papers/Special Reports – Scribd.com

When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.

And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.

And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.

Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.

Your Teacher & Student,
Michelle P,

Technorati Tags: ann devere, MBA in marketing, michelle price, multimedia marketing, social marketing, social media marketing, social media strategy, social media trends

How to Become a World-Class Facebook Psychologist

This just in my inbox from my friend Ben, (oops, I mean Howard Campbell).

I told him I thought it would be fun to share and I was going to post this onto my blog. Hey, where else could you get a $4,000 Stanford University syllabus for Facebook for free, become a world class expert on the psychology of Facebook, AND audit the class using their Facebook group, BUT online?

That’s why I love the internet.

Here’s the email:

Michelle,

Can you keep a secret?

This is a $4,000 course and I’m
letting you in the back door…

Psychology of Facebook
is being taught at Stanford

“For ten weeks we will focus
on persuasion psychology in Facebook.”
~BJ Fogg, Stanford University

If you put together
a college-level course
on social networking
what would you call it?

At Stanford, they call it Psychology of FaceBook.

Get the Stanford syllabus here…

( MP: Better look quick, before they find out)

If you are already a member of FaceBook,
then you can join their group online…

Join the Stanford class group on Facebook Here

The kids in this class paid roughly $4,000 each
and you can audit the class for free.

If they ask, tell them Howard Campbell
told you where to look. Shhh.

Ben
aka Howard Campbell

Technorati Tags: bj fogg, facebook, social media strategy, stanford university