Social Media Marketing Live Lab: MBA in Social “Multi”Media Marketing:
Welcome to another edition of the Social Media Marketing Live Lab.
As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”. This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.
MBA stands for Mastering Business Actions.
About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing. for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.
MBA in Marketing has 3 steps:
1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3
While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).
So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.
Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing. And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:
- Video turns into content used in Social video-sharing sites: YouTube, Vimeo
- Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
- Audio turns into MP3 most popularly known as a Podcast, distributed online: iTunes,your blog.
- Images can be socially shared – Flickr, Picasa
- Powerpoint presentations – SlideShare
- White Papers/Special Reports – Scribd.com
When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.
And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.
And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.
Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.
Your Teacher & Student,
Michelle P,
Social Media Marketing Live Lab: MBA in Social "Multi"Media Marketing:
Welcome to another edition of the Social Media Marketing Live Lab.
As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”. This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.
MBA stands for Mastering Business Actions.
About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing. for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.
MBA in Marketing has 3 steps:
1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3
While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).
So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.
Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing. And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:
- Video turns into content used in Social video-sharing sites: YouTube, Vimeo
- Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
- Audio turns into MP3 most popularly known as a Podcast, distributed online: iTunes,your blog.
- Images can be socially shared – Flickr, Picasa
- Powerpoint presentations – SlideShare
- White Papers/Special Reports – Scribd.com
When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.
And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.
And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.
Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.
Your Teacher & Student,
Michelle P,
Get More (Better) Business With Social Media – Blog Talk Radio Show
(***Disclaimer***
Please excuse the way the posts are all squished together – I upgraded to WordPress 2.6.2 AND added some really cool plugins, but now cannot figure out what is happening with the stylesheets – Bear with me til it’s fixed 
)
(***Update*** I deactivated all the plug-ins and sure enough one of them was causing that problem. So you can peer into the mind of a Renaissance woman geek – the next step I am taking is to reactivate them one by one to see which one was the culprit…***;-)
So, now on to my post…
Getting more (and BETTER) business is fast becoming more and more dependent on your ability to connect deeper and faster with others, which is where social media has the potential to deliver.
Tune in as Melody Campbell, The Small Business Guru and I have a candid conversation about how small business owners can grow their “social capital”, create stronger relationships and get more loyal business using social networks the way they were meant to be used.
Show details:
Get More Business Show – www.blogtalkradio.com/getmorebusiness
October 3, 2008
Friday 9 am PST
30 minutes
I’m in Great Company…here are some previous and upcoming guests:
Joan Stewart of Publicity Hound
Tom Antion of Great Internet Marketing
David Frey of Marketing Best Practices (Author “Small Business Marketing Bible”)
Terry Dean – He is a legend in Internet Marketing!
And more…you can see the shows at www.GetMoreBusinessPodcast.com
Nancy Marmolejo – Viva Visibility
Wendy Weiss – Queen of Cold Calling
Mike of Briz.com
Jeff Herring – The Article Marketing Guy
Denise Michaels – Author of Testosterone Free Marketing
Waiting in the wings are a few surprise guests…one is an author and was a featured personality on The Secret.
(And, you already may know that I owe my escape from wage slave to the entrepreneur lifestyle I craved to John Assaraf, featured teacher in The Secret so I will tune in to see who this personality is!)
Carnival of Social Marketing Mavericks…Let the Fun Begin!
What’s a Blog Carnival you ask? You know by now I don’t believe in reinventing the wheel, so without furthur ado, here is the description straight from the Blog Carnival Barkers mouth:
read moreWelcome to Blog Carnival! We love the idea of blog carnivals where someone takes the time to find really good blog posts on a given topic, and then puts all those posts together in a blog post called a “carnival”.
To understand what a blog carnival is, consider some examples. Here is the first edition of Carnival of the Vanities (one of the earliest blog carnivals). Carnivals can be very descriptive like this one, or very concise, like this one. Find the style the fits your topic and time schedule.
We think blog carnivals are a great way for bloggers to recognize each other’s efforts, organize blog posts around important topics, and improve the overall level of conversation in the blogosphere. Carnivals come in edited “editions”, just like magazines or journals. The fact that carnivals are edited (and usually annotated) collections of links lets them serve as “magazines” within the blogosphere, and carnival hosts can earn their readership by providing high quality collections.
Since blog carnivals include lots of posts on specific topics, they also serve as a place to connect with those who are expert (or at least highly opinionated!) and those who are interested in that field.
Social Media Live Lab: How To Turn Your Expertise into an”Experience” That Pays Off
I saw this blog post titled “How do you turn your web ideas into experience?” and it’s very timely – it generated the title for this post. I’ve been meaning to get a post up for about a week now, and the reason I haven’t is because I’ve been deep into being a “social media practitioner”, helping 3 women entrepreneurs turn their expertise into web ideas then into social media experiences. (And into profits sooner rather than later). Yeah!
Key word here is “experience”.
In the new Network Economy and increasingly networked, always-on world we live in, it’s not enough to think that you can join a social network and take, take, take before you give. You really have to step up your game. In other words – Commodities are out, Dynamic Value is in. (ask Marshall Thurber – he rocks the DyVal concept in his Success Secrets for the 21st Century seminar)
I’m seeing the same old marketing tactics slapped on a “new” Face(book) page and it was getting really tiring. It’s what triggered my post here on Facebook Fatigue.
Examples are better than precepts, so here’s a few from my email inbox (it’s kinda like The Twilight Zone – same emails, different day, week…)
- A friend sent me a “Buy my social media marketing “system” link being sold by a person I’ve never heard of before, and as much as I read about this topic daily, researching what’s working and what’s not, that’s saying something. Gotta hand it to him though, he’s got one helluva sales letter, complete with “social proof” his “system” is the one to get (don’t get me started about the “S” word – first, I’m a systems-thinker, and second, systems, the real ones – the ones that good ol’ W. Edward Deming taught – are hard to come by. There are about 4 bonafide systems marketers I know online who actually know what a system is, maybe 5 if I count myself and I don’t market myself as a systems marketing person…yet)
- The ubiquitous free teleseminar offered by the latest person trying to catch up and jump on the social media bandwagon cuz they are on the “late freight” (oops, 70′s lingo slip – I’m dating myself again . And on the line are the same people over and over and over…(like The Neverending Story or Twilight Zone). Now, I love free teleseminars as much as the next life-long learner, and even paid ones. Just not ones that look like they might be the sames ones I just saw or maybe even listened in on the other day (week).
- You are cordially invited to my event in Australia or New Zealand…or Kansas or the U.K. Facebook makes you join a network geographically – I guess people don’t know that I’m in Sunny Southern California and not likely to fly 20 hours to get to your event. (even if it is the first, last, only time it’s happening). Or even better – attend your YTB Travel Business Opportunity Meeting– isn’t everyone on the planet a YTB Travel Agent by now?
But keeping hope alive…(note: as a general rule hope is NOT a strategy for business) I revived my own interest when I inspired myself – I turned my dis-interest into a question…
“What IS a better way? How can you turn what you know, your expertise, that special thing that people pay you for – into an experience that creates curiosity, attracts interest, and generates desire to engage and connect?” which then has the opportunity to turn into profit for your business, provided you aren’t a one trick pony.
As luck would have it…when opportunity meets preparedness – I am fortunate to have a live “social media” lab – my expert colleagues and clients. (“Hahaha!” she rubs hands together and cackles diabolically as the palm trees wave outside her window in Sunny Southern California)
So without furthur suspense, I’ll introduce you.
Here is the first of the three expert women entrepreneurs I’m working with to turn her expertise into ideas for social media experiences that lead to business…I’ll blog the others later this week. This turned into a really long post…sorry, you’ll probably thank me for it soon.
Michelle Price’s Social Media Lab Experiment #1: Face Reading for Facebook
Lynn Scheurell is arguably one of the most *interesting* women entrepreneurs I know (inside joke, Lynn and I both share the same meaning for *interesting*).
She has “the gift” of intuition that she has chosen to use to help entrepreneurs who are more creative and soul-driven vs. the other kind we won’t talk about here (you know, greedy, mercenary and soooo last millenium). And we don’t call her the “Woo-Woo Guru” for nothing. Seriously, she has some really cool tools to help get you unstuck and moving your energy for business. Even if you don’t believe there is a Secret Behind The Secret. Behind THAT Secret is Lynn.
Take the ancient art of face reading. The first time I ever met her, we sat in a Starbucks for hours and she read my face, eyes, ears, nose, read my Tarot, read my energy and it was just so much fun. And had real value because the information she gave me was all right on target. I used it to launch a new direction for my business and it’s paid off, literally.
She even told me that this little notch/bump I have had on the top of my right ear ever since I can remember, came from a traumatic event that happened when I was TWO. Funnily enough, I immediately thought about the fact that my baby brother was born at that time and I stopped getting to be the youngest…(I have a brother who is 6 years older). It put me in the middle instead and you know what that means – the peacemaker and fairly invisible – except, I was still the only girl so that helped a bit .
So remembering that experience, when we were chatting on the phone about how she could be leveraging social networking (she was resisting to say the least) to find more soul-driven entrepreneurs to join her tribe, when conversation turned to Facebook, this huge light went off in my head… “Lynn, FACEbook, FACE reading – get it???”
Nowhere on earth will you find more faces to read than on social networks, and Facebook being the popular kid on the block right now…hmmm.
Plus, I’ve seen some faces only a mother could love on there, and it’s amazing how many sane business people will put up ridiculously cheesy pics and think they pass muster. For a minute we laughed at what she could do with that.
Still, how to execute and make the experience real for people? That’s where I come in with MY web 2.0 social media toolbox – there are so many delicious ways you can combine and layer web 2.0 in combination with your social networking to transform your expertise into an experience. YouTube, Facebook Pages, Facebook Groups, YouTube Box for Facebook (is your head spinning yet? ).
In this case, video is the obvious choice! Plus, video is really hot online now too…
Yes. Facebook and YouTube + online video distribution to increase Googleability – our 1-2-3 knockout combo for this idea.
Anyway, we quickly came up with a 10 step plan for how someone could vicariously experience Lynn’s face reading and what it can tell you, that can help you accelerate your business, the first 3 are below:
1. Lynn finds 3 friendly faces to read – clients who already say “yes”.
2. Also pick out some high-profile faces to read
3. Fire up her web-cam and get to reading those faces. Short 3-5 minute clips.
(4-10 not included – made the post way too long – maybe I’ll share in another post later after results are in)
11. THEN, perhaps you might want to get a longer more in-depth face reading of your own – 60 minutes of pure focus on your beautiful unique mug, instead of only 3-5.
Will it work? I don’t know, you’ll have to be the judge and tell us. It’s working already to get curiosity and attract interest from some pretty good influencers.
Here’s the Intro to Face Reading she recorded, to explain what it is and why it’s invaluable:
[youtube]http://www.youtube.com/watch?v=Q3UbIiTLcFA[/youtube]
Here’s my Face Reading on Facebook, watch it, then go befriend Lynn on Facebook, tell her I sent you, and see if she picks your face next!
[youtube]http://www.youtube.com/watch?v=fe_zOW6XKKc[/youtube]
read moreUpdate: At the time of this posting, it’s only been 3 days and she’s already been profiled over on Entrepreneur.com by someone in the network – our mutual colleague Michelle Anton (who just got active on Facebook and saw what Lynn was up to without either of us saying anything to her at all!) was intrigued enough to want to interview her about it – you can read that here:
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