Social Media Marketing Live Lab: MBA in Social “Multi”Media Marketing:
Welcome to another edition of the Social Media Marketing Live Lab.
As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”. This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.
MBA stands for Mastering Business Actions.
About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing. for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.
MBA in Marketing has 3 steps:
1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3
While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).
So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.
Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing. And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:
- Video turns into content used in Social video-sharing sites: YouTube, Vimeo
- Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
- Audio turns into MP3 most popularly known as a Podcast, distributed online: iTunes,your blog.
- Images can be socially shared – Flickr, Picasa
- Powerpoint presentations – SlideShare
- White Papers/Special Reports – Scribd.com
When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.
And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.
And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.
Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.
Your Teacher & Student,
Michelle P,
Social Media Marketing Live Lab: MBA in Social "Multi"Media Marketing:
Welcome to another edition of the Social Media Marketing Live Lab.
As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”. This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.
MBA stands for Mastering Business Actions.
About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing. for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.
MBA in Marketing has 3 steps:
1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3
While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).
So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.
Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing. And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:
- Video turns into content used in Social video-sharing sites: YouTube, Vimeo
- Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
- Audio turns into MP3 most popularly known as a Podcast, distributed online: iTunes,your blog.
- Images can be socially shared – Flickr, Picasa
- Powerpoint presentations – SlideShare
- White Papers/Special Reports – Scribd.com
When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.
And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.
And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.
Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.
Your Teacher & Student,
Michelle P,
Caveat Vendidor – Let The Seller Beware (or… WalMart Bows Down to the Blog-o-sphere)
Okay, I’m borrowing a phrase from my good friend and colleague Mitch Axelrod. Caveat Vendidor is one of the tenets that underpin his philosophy “The New Game of Business”. He says that instead of the old game, where it was “caveat emptor” or “Let the buyer beware”, it’s now “caveat vendidor” or “let the SELLER beware”.
Case in point. Walmart.
The interesting thing about this David vs. Goliath WalMart story is that this is a case that Walmart won, and then an appeal actually went to the Supreme Court, who refused to hear it.
The Short Version: Walmart continued to proceed in it’s attempt to recoup $470k in medical costs for a now-brain damaged former employee because it’s policy allows for that if the person gets a settlement of any worth. However, in this case, the settlement ended up funding a trust to take care of this former employee who will never be able to work again.
So…somehow this came to light and one blog post, begat another post (you know the old shampoo commercial “she told one, and then she told one”?) begat a call for a boycott against and before you know it, Walmart bows down to the power of the citizen journalist.
To repeat: Walmart won this case. They let the family appeal it all the way to the Supreme Court and then bowed down to the bloggers! (See walmartwatch.com/)
And to think, I found this story on CNN, through following a Reuters Oddly Enough text ad link in my Gmail inbox “Children Find Woman’s Head on Beach” story (You know, I just can’t resist the power of a good headline sometimes- no pun intended!).
And now, for the rest of the story…
Wal-Mart: Brain-damaged former employee can keep money – CNN.com
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