Connectivity is the New Currency(tm)…The Business of Online Thought Leadership

For some reason, I’ve always been fascinated with the topic of thought leadership. Maybe because I like to think a lot .  

In fact, in 2005 I was a partner in a start-up consulting firm with 5 other dynamic women – we named our company 9th Element Group, (the ninth element is Flourine, it’s the most powerful element in the known universe and has been tested as rocket fuel…literally).  and we decided our niche was going to be The Business of Thought Leadership.  We would position, package and propel thought leaders into their marketplace! 

Part of the business of thought leadership is that you publish thought-provoking information. And we knew we’d need to write a book to be taken seriously. Luckily, one of the partners was an award-winning author, Jan Phillips. Jan wrote the book over the summer of 2005 (literally).  The Art of Original Thinking: The Making of a Thought Leader was published in 2006 and won awards.

Unfortunately, the company ran out of funding before we could really get traction so we all went off to other things.   

My intrique with the topic has remained, and in particular, I’m finding that there are a lot of women who demonstrate thought leadership with blogging, podcasting, social networking, social media and other areas – PR, business, technology…but aren’t necessarily recognized for their leading-edge thinking.

So I’m starting an internet talk radio show “The Business of Online Thought Leadership” and it’s going to profile many of the brave new entrepreneurs leading the field who you may not necessarily know but probably should.  

This week starts with my good friend Rob Schultz of www.AudaciousAudio.com and the reason I started with him is that he’s done some really cool innovative things with online media, like creating flash movies for big name coaches, and created a Larry King-style split screen interview using Skype and a web-cam (who knew? Traditional media is probably about to lose their MIND because of innovations like this …they can’t compete!)

Why Rob first? Well, when we reconnected recently, he happens to have just created the Online Radio Challenge – a 50 day program to creating your online radio show using Blog Talk Radio (how about that for timing?? The Universe is always at work, right?)

You can watch the split-screen program below:

You can listen to our first show here: The Business of Online Thought Leadership

And, I’ll be on the air every Wednesday at www.BlogTalkRadio.com/onlinethoughtleadership at high noon to inspire and empower you to build your online presence using social media and social networking, build your platform and get up close and personal with some of today’s most innovative thought leaders in social media.

Hope you can join me!

Technorati Tags: blog talk radio, internet talk radio, michelle price, Online Thought Leadership, rob schultz, Social Networking

Get More (Better) Business With Social Media – Blog Talk Radio Show

(***Disclaimer***
Please excuse the way the posts are all squished together – I upgraded to WordPress 2.6.2 AND added some really cool plugins, but now cannot figure out what is happening with the stylesheets – Bear with me til it’s fixed )

(***Update*** I deactivated all the plug-ins and sure enough one of them was causing that problem.  So you can peer into the mind of a Renaissance woman geek – the next step I am taking is to reactivate them one by one to see which one was the culprit…***;-)

So, now on to my post…

Getting more (and BETTER) business is fast becoming more and more dependent on your ability to connect deeper and faster with others, which is where social media has the potential to deliver.

Tune in as Melody Campbell, The Small Business Guru and I have a candid conversation about how small business owners can grow their “social capital”, create stronger relationships and get more loyal business using social networks the way they were meant to be used.

Show details:
Get More Business Show – www.blogtalkradio.com/getmorebusiness
October 3, 2008
Friday 9 am PST
30 minutes

I’m in Great Company…here are some previous and upcoming guests:

Joan Stewart of Publicity Hound
Tom Antion of Great Internet Marketing
David Frey of Marketing Best Practices (Author “Small Business Marketing Bible”)
Terry Dean – He is a legend in Internet Marketing!
And more…you can see the shows at www.GetMoreBusinessPodcast.com

Nancy Marmolejo – Viva Visibility
Wendy Weiss – Queen of Cold Calling
Mike of Briz.com
Jeff Herring – The Article Marketing Guy
Denise Michaels – Author of Testosterone Free Marketing

Waiting in the wings are a few surprise guests…one is an author and was a featured personality on The Secret.

(And, you already may know that I owe my escape from wage slave to the entrepreneur lifestyle I craved to John Assaraf, featured teacher in The Secret so I will tune in to see who this personality is!)

Technorati Tags: blog talk radio, melody campbell, michelle price, social capital, social media marketing, Social Networking