Wow, just had a GREAT conversation with Jenna Fernandes, CEO, CareBooker.com. She’s really thought this whole caregiving conundrum all the way through. At first, I wasn’t sure, because we all have seen the ubiquitous commercials from Care.com. But, after getting a long bulleted list of how Carebooker.com was different, and then having a conversation with Jenna, I’m a believer!
I believe she’s on to something. I haven’t really researched the space because I don’t have kids, no pets, and my dad already has a great full time caregiver. After talking with Jenna, I now know there are different sites for all types of care you could want….pets, kids, elders, plants (just kidding;-) but maybe??
CareBooker.com is leading the way to consolidate all types of care into one online place. Where you can take care of it all vs. going to 3, 4 or even 5 different sites. All with different navigation, different booking criteria, you get the picture…
They are revolutionizing the way people search for and secure family care professionals by allowing users free access to their growing user base of service providers and even booking around a service provider’s real-time availability.
Per Jenna, soome of the features on CareBooker.com:
- We don’t require an expensive monthly membership fee to find service providers
- We provide free, comprehensive background checks for providers / free for families to view
- We make it easy for people to book interviews by phone, skype, or at a location that works for them.
- Families will find it simple to book care and pay online (and even easily add a tip)
- All of the reviews on the site are “certified” which means that someone had to actually book and pay for services with that provider via CareBooker in-order to add the review/rate the provider
What’s most unique is that CareBooker is meant to be used as a way for care providers to manage their entire business!
- They provide a “Book Now” button that ANY service provider on CareBooker can use to easily turn their own website into a booking and payment platform.
- All care providers get a “webpage” with a unique URL (similar to LinkedIn) – bringing the power of SEO to service providers
When you listen to our conversation, you’ll learn more about this aspect of Carebooker.com, and find out what spurred Jenna to create this site!
I recently had a great conversation with Libby Gill in the Business Salon about her new book, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands”.
Among her other great books, she is also an internationally recognized executive coach and branding expert with over 20 years of industry experience. Libby has worked with some of the best in the business including ABC-Disney, Nike, PayPal, and Warner Brothers just to name a few.
FYI, Libby also launched Dr. Phil, which was no easy feat.
1. Quick overview of the 7 Cs with a focus on the woman solopreneur
2. Clarify – How Purpose, Premise, Promise combine to create your Value Proposition
3. How to identify the right Credibility Boosters up front to accelerate Collaboration and Connection?
A financial expert, Pamela is the author of the groundbreaking book Bank on Yourself:The Life Changing Secret fo Growing and Protecting Your Financial Future – which reveals the secrets to taking back control of your financial future that Wall Street, banks, and credit card companies DON’T want you to know.
She investigated more than 450 savings and retirement planning strategies seeking an alternative to the risk and volatility of stocks and other investments. Her research led her to a time-tested, predictable method of growing and protecting wealth now used by more than half a million people.
This was a fascinating conversation as we explored the following questions and more:
- WHAT is a Bank On Yourself Plan?
- Has it REALLY been around for 160 years?
- Your advice is radically different from both Dave Ramsey and Suze Orman – what are the key differences?
- How can a woman entrepreneur use Bank On Yourself as a financing vehicle for their business, even when no banker will loan her a dime?
- How can women entrepreneurs use Bank On Yourself to not retire broke?
- Is it too late to start a Bank On Yourself Plan, if you are a woman entrepreneur over 50?
- Walt Disney and JC Penney both used this type of plan to finance their businesses?
Pamela’s new book: Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future. (And by the way, THIS ‘Revolution’ WILL be televised ;-))
Ladies, you really have to listen to this one. It’s MIND-BLOWING what we don’t know about this potential business financing vehicle.
Allow me to introduce you to Lauren E. Miller. Google “stress relief expert” and you’ll find Lauren in the top spot (usually). And the she’s the Founder of Stress Solutions University. Lauren and I met when she was launching her latest book “99 Things You Wish You Knew BEFORE Stressing Out”.
You see, Lauren knows what she’s talking about from a very personal perspective.
She experienced 2 of life’s most major stressors- at the same time… Divorce and cancer.
Lauren was diagnosed with breast cancer one week before her divorce was to be final.
When we met, I realized she had an opportunity to monetize her book into a recurring income stream by creating a much needed member-based learning community around the topic of stress relief.
Lauren agreed. We decided that I would provide the content revenue strategy and technical infrastructure to support her vision. She would be Chief Content Creator, and begin by creating 99 coaching videos for each of the 99 Things in her book.This would translate into 11 video coaching modules, with 9 videos in each module.
Since this book was about the “mental” skillset required for stress relief, we decided that Stress Solutions University would be about acquiring the “physical” skills – techniques and tools to relieve stress on your own, and access your full potential.
Lauren would deliver LIVE video coaching “stress relief” hot seats, interview experts, and provide a discussion forum and resource section for members of all of her recommended resources gained over 18 years of studying and using her techniques.
This video below is of one of her “mindset” coaching videos from the book 99 Things You Wish You Knew BEFORE Stressing Out, the text below is it is excerpted from the book:
To Stress or Not to Stress…that is the question. And your choice of response makes all the difference in the outcome. Stress is a signal within your body giving you the opportunity to identify and adjust your perception, Lauren offers some tips on how to adjust your perception.
A recent study out of UCLA’s Jonsson Comprehensive Cancer Center revealed that chronic stress acts as a sort of fertilizer to cancer cells. If you know anything about the physiological effects of stress on the body from high blood pressure to increased cortisol levels and a compromised immune system you might say, “You think?” At least that’s what I said when I read the findings.
It was one week prior to my final divorce court date when I was diagnosed with stage-three breast cancer. Because I don’t believe in divorce (in my tribe you stay married for life) I was under some serious stress and my body was talking to me about it all.
Have you ever broken down the word disease? Dis-ease: Feelings of uneasiness in the body due to perceived situations that are seen by the viewer as a potential threat to their safety (emotionally, physically or spiritually).
Two of your core needs in life are connection and safety. When you feel unsafe you feel dis-connected and you begin to stress out: “Oh no, I’m not safe; I might fail; I might be fired; I might be unseen, unheard, or overlooked.”
One way to disconnect from feelings of insecurity is to connect to that which is secure within you—along with what you value most in life. What do you value most in your life? I would venture to guess that it exists beyond the five senses.
Make a list of everything that you value most in this life and take time every day to nurture one or two things on that list. You will find that when you align yourself to that which you value most, you fertilize your sense of safety in all situations. This, in turn, releases a sense of ease in your body. Surely, a portion of the time you spend Skyping, texting, emailing and cell phoning can be used to create ease in your daily life, especially knowing it has the potential to save your life.
When your priorities are clear your decisions are easy, which in turn lowers the stress and dis-ease level inside of your body. Remember, it’s your choice. One of my daily mantras is “people before things.” Each time I practice this throughout the day I am given the opportunity to choose between the essential and the nonessential. When you connect with the essential, the result is a life of value and inner peace.
As Dr. David Hawkins points out, “Peace is the natural state when truth prevails.” Align yourself with truth, what is good, pure, excellent and praiseworthy.
Create a Great Day,
Welcome to Fierce Feminine Friday. It’s something I’ve thought about doing for a while to showcase the Fierce Feminine women thought leaders who are out activating and making things happen. No time like the present, right?
So, I’m kicking it off with this guest post by Katie Matlack, who reached out to me, and actually made it through my inbox gauntlet ;-). What I found so inspiring is that these are mothers, leading the edge of thinking, making healthcare better for all of us.
Having spent the first 19 years of my work life in one of the top 15 academic healthcare systems in the U.S. I can resonate with what these moms are doing. It’s no easy task to navigate our American healthcare system, let alone be able to create a movement for change.
Take it away Katie:
by Katie Matlack
Women are the more active gender on online social networks, and are the healthcare decisionmakers in most families, too. Taken together, these two facts help explain why women–moms in particular–often are responsible for using the web to bring powerful stories from the grassroots level to the world, effecting real change in healthcare.
To learn more about the topic I spoke with Deb Levine, a pioneer when it comes to using the web as a tool for social change related to health information access and technology. She founded the award-winning online sexual health Q&A site Go Ask Alice, and recently won an award from the White House for her team’s design of an app used to help prevent dating violence at colleges and universities. Levine, a mother of two, observed that being a mom “informs all of [her] work and writing” and is “an overarching influence” on her.
“Women who are mothers are writing about sensitive issues,” she continued. “[They] are the people who, in bringing health issues to the forefront, are pushing healthcare reform and access while also bringing attention to important issues like maternal mortality.”
Below, I’ll discuss five moms doing important work to improve healthcare and the tools available in health for the wellness of themselves and their families–and ultimately, of all of us.
1) Deb Levine – Trustworthy health information access for young adults
Follow Deb on Twitter: http://twitter.com/debisis
Levine built what’s known by many as the first major health Q&A site, Go Ask Alice; it was also named by Stanford University as the most accurate reproductive health info site on the Internet. The site’s success–it receives over 1.5 million hits per month–illustrates what Levine’s work showed us: that “topics considered to be shameful and embarrassing like sex are best discussed behind a screen–computer screen then, mobile phone and PDA today.” Today Levine directs a nonprofit, Internet Sexuality Information Services, and is organizing next month’s conference, Sex::Tech, on new media, youth, and sexual health.
2) Jodi Jacobson – Advocacy for public health and reproductive and sexual health & justice
Follow Jodi on Twitter: http://twitter.com/jljacobson
Visit RH Reality Check (RH stands for reproductive health) to get an idea of Jacobson’s impact. She’s the Editor-in-Chief there and writes regularly about news events that stand to impact reproductive health rights. For example, Jacobson was partially responsible for publicizing and drumming up outcry against the Susan G. Komen Foundation’s policy change in February that, were it not reversed, would have denied preventative health services to thousands of women. In addition to providing information directly to the masses on this site, Jacobsen frequently weighs in as an expert cited in mainstream publications including the Lancet and The Economist. She also founded and led the Center for Health and Gender Equity, an internationally-influential organization that produces cutting-edge research on international policies and programs.
3) Robin Strongin – Elimination of “gatekeepers” to drive disruptive change in the health sphere
The name of the blog Strongin created sums it up: Disruptive Women in Health Care. The blog’s been around since 2008 and serves as a platform for “provocative ideas, thoughts, and solutions in health.” Strongin realized that the health sphere needed input and direction from some outsiders in order to advance the pace of change. Today bloggers post on her site about underreported issues such as the surprising shortage of primary care physicians or the need for better incentives for mobile health in the U.S. Thus, the blog serves to amplify the voices of its contributors through its coverage in mainstream media outlets such as CBS.
4) Penelope Trunk – Creation of dialogue around miscarriage and working women’s health issues
Follow Penelope on Twitter: http://twitter.com/penelopetrunk
Trunk writes a popular blog about “the intersection between work and life” and regularly posts Tweets shared on her site as well. When she inadvertently created an uproar by tweeting about her own miscarriage, however, her influence on society’s acceptance and understanding of health issues was made clear, too. Major outlets such as ABC, CNN and AOL covered the reactions to the tweet, serving to shed light on the misplaced shame that sometimes complicates understanding and support of health issues.
5) Mary Brune – Connecting moms to information about toxic environmental risks
Brune’s work highlights important information that impacts infant health as well as environmental health conditions that touch us all. Her site, MOMS–which stands for “Making Our Milk Safe”–was founded to bring mothers together to collaborate for a healthier and safer environment for their children. It publicizes risks and protection measures on toxics, and has been featured in a PBS special on toxic toys.
Katie Matlack writes about health information technology and electronic health record system options for Software Advice. You can view the original article this story is based on here.
What is Wisdom?
“A basic philosophical definition of wisdom is to make the best use of knowledge. The opposite of wisdom is folly.
The ancient Greeks considered wisdom to be an important virtue, personified as the goddesses Metis and Athena. To Socrates and Plato, philosophy was literally the love of Wisdom (philo-sophia). Aristotle, in his Metaphysics, defined wisdom as the understanding of causes, i.e. knowing why things are a certain way, which is deeper than merely knowing that things are a certain way.
In the Inuit tradition, developing wisdom was the aim of teaching. An Inuit Elder said that a person became wise when they could see what needed to be done and do it successfully without being told what to do.”
The 13 Grandmothers have come together in service to global healing at this critical moment in our evolution. Each of them represents prayer lineages from indigenous peoples around the world – carrying traditions from the Mayan people, Inuit, Amazon rainforest, Nepalese and others.
The members of the 13 Indigenous Grandmothers will be offering guidance and wisdom for those who want to enter the mystery together, deepen their spiritual connection and, in doing so, help light our way forward. Collectively, they have spent more than 1,000 years learning the wisdom of their peoples and becoming some of the most respected Native elders in the world.
And now they are called to share with us what they know.
They are doing this through an online course called The Wisdom of the Grandmothers, and it’s being led by the International Council of 13 Indigenous Grandmothers themselves.
This is a rare opportunity to be part of this sacred circle and learn from these wise elders.
You can learn all of the details and sign up here: The Wisdom of the Grandmothers