4 Steps to Use Your Blog to Activate the Internet Law of Attraction

I personally believe there is no richer place to activate the Law of Attraction than the Internet, hands down. I mean, where else can you go and have real live people searching for what you have 24/7/365? I’ve been online since ’96, and my friends and family call me their human Google. I admit it, I am an information junkie.

If it can be found online, I will find it. I’ve got lots of strategies and tools I use to locate niche markets and information no one else knows or uses.

The trick to using this in your favor is to get into the mind of your ideal client. Figure out what painful situation she’s in, or what ambition she has and the words she would use to describe it if she were looking for a solution and you are on your way to learning how to activate the Internet Law of Attraction.

Here are 4 tips to help you get into the right frame of mind. *Disclaimer: they aren’t rocket science, but I’ve used these exact steps to find what I wanted for the past 19 years online – so in a way it’s really reverse engineering and giving you a peek into the mind of a true Internet Empowered Consumer:

  1. Brainstorm the main words or phrases that your ideal customer or client might use to find your service or product.
  2. Plug the words into Google and see what results show up on the first page. Notice the page titles and also notice if there are ads using your words displaying next to the results.
  3. Keep narrowing and refining your search terms using what you find that catches your eye until you start finding services similar to yours (of course, no one else has YOUR unique DNA – Distinct NicheAdvantage ;-)) and that are showing up on the first page of Google. ( I rarely look past the first two pages anymore and I suspect not many others do either – they just start over with more or different words)
  4. Make note of the keywords you find and then figure out how to use them somewhere in your blog post title and in the body of your posts without sounding too weird. If you can , also use them as your blog sidebar categories & topics. I added my name to the main title of this blog and landed on the first page of results in Google almost overnight (and I share a name with someone who is a writer and/or musician so that is quite a feat!)

If you’d like to know more about what I’m calling the Internet Law of Attraction, let me know. I’ll be writing more about it in future posts.

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Facebook Fatigue? Start Your Own Social Network

I think I have a slight case of Facebook Fatigue… If I get one more group message inviting me to an event 4,000 miles away I don’t really want to say what I will do, it’s not polite for ladies to say such things (as my mother would say).

Please (she ducks) don’t throw rotten tomatoes at me just yet…I think Facebook is still the most “fun” social network for business I’ve ever seen.

It just also has the ability to quickly fritter away MEGA time (a nice way of saying “time-suck) if you don’t have what my friend Kevin Nations calls a “Profit Strategy”. In other words, a real business model, with a sales system that can turn all that socializing into bottom line dollars and cents – eventually, after you’ve established your social hierarchy, trust and likeability.

Because at the end of the day, we all know that people buy from people they know and people they like – and how can you not like someone who has the audacity to throw Paris Hilton at you? (umm, yep, I’m talking to you Rodney Rumford, FaceReviews Guru ;-))

It’s been my observation over the past 4 years of working with mega-entrepreneurs (John Assaraf, Les Brown, Scott Martineau, most recently, Jerry Conti, my Purpose Posse over at HUB – Humanity Unites Brilliance) that the truly successful 7 & 8 figure + business owners create the sandbox and invite others to play with them, not the other way around.

In other words, they throw the party (or seminar) and collect 50% from the people they put on the platform in front of their audience.

Or better yet, they are the ONLY ones speaking on their platform, it’s their platform, and they aren’t afraid to use it. When you think of it, when have you ever seen Tony Robbins share his stage with someone else? VERY seldom. And if he does, they’re usually delivering his programs, not theirs.

There’s something to be said for continuity and a gated community.

I’ve been quietly playing over at Ning.com, where you can create your own social network with ease.

Now I’m “easing” several of my clients into developing their own private online communities where it’ll be all them, all the time. And, as Lady Fortune (or Law of Attraction 😉 would have it, my “Diamond Rolodex” delivered the ideal connection once again – a client introduced me to my new best friend, who is a “Ning Ninja”, and very good friends with Ning.com co-founders…if that isn’t attraction in action, I don’t know what is!

What’s really cool about Ning is the fact that you can private label it for your business – use your own domain name, display your own ads, and even remove their branding. The main consideration in setting it up is what your strategy will be to:

  • Get people to come (for what will they come?)
  • Get them to engage (why will they stay?)
  • Get them to come back
  • Get them to tell their friends
  • Get them to buy your stuff

Another way to use the private label function is to use it as your own membership site – I know of at least one very well known spiritual teacher who is doing this with great success. She charges a monthly subscription that includes weekly audio, a monthly teleseminar and ongoing access and conversations.

And she gets their full attention, because they’re paying her for what she has that they want. Can we say “social network profit model”?

Works for me. What say you?

Update: I’ve since launched a consulting package called Instant Platform 2.0 to strategize and launch niche social networks/online communities for experts, and help them get their first “1000 True Online Fans”.

Here are a few of the ones under way…

http://www.SocialNetworkingSalon.com
Training wheels playground for my Social Networking Boot Camp for Women Entrepreneurs to learn how to play in the social networking scene in a supportive environment. Will start to conduct ongoing teleseminars with experts in social networking and social media, also business experts.

www.ContributionNetworkingParty.com
Virtual companion site for a live event that happens every three months)

www.TheSingerLink.com
Goal is to link hundreds of thousands of singers around the world, and meet at live Choirfest events that host up to 22,000 singers at a time!

www.WakeUpGirlCommunity.com
Author community built around the topic of getting over a bad-breakup: “Wake Up Girl! From Break-up to Wake-Up”

Launching Soon:

Business Black Belt Network – an online community for JIAN.com business planning software company with 180,000 existing customers.  This will allow customers to network and will have a nice Marketplace to list services/products.  If you are a consultant who works with small business owners, email me to find out how you can participate.

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Social Media Marketing Live Lab: MBA in Social “Multi”Media Marketing:

Welcome to another edition of the Social Media Marketing Live Lab.

As you already know, I consider myself one big experiment in how social media is changing business – my new mantra is “Connectivity is the New Currency”.  This time, it’s me who is the actual subject in the lab, I’m involved in an interesting experiment involving getting an MBA in Social Media Marketing.

MBA stands for Mastering Business Actions.

About 6 weeks ago, I met Ann DeVere, creator of the Marketing Blueprint and the MBA in Marketing.  for the second time in as many years. The first time was over the phone, the second time in person with a group of highly motivated entrepreneurs at a Brian Tracy iLearningGlobal event. I’d been interested in learning more about her MBA so quickly went into interestED mode because I sensed there was some transferable application of her system to social marketing.

MBA in Marketing has 3 steps:

1. Identify Your Most PROFITABLE Customer
2. Create Your Marketing Message That Speaks Only to Them
3. Implementing Your Marketing Message using the Power of 3

While I was talking with Ann, I was also in the process of identifying the value to ME in her offer, because that is what we all think. Except, in my case I’m always ALSO thinking about the value of what someone has to my network (includes my clients).

So I was on multiple levels thinking of the ways in which to APPLY her system in my world, the brave new world of social media marketing.

Social “Multimedia” Marketing is the actual term that came up for me as she talked about her MBA (Mastering Business Actions) in Marketing.  And I realized that multimedia is what people are actually talking about when they talk about the value of generating the content being used in social media marketing today:

  • Video turns into content used in Social video-sharing sites: YouTube, Vimeo
  • Slideshows turn into viral marketing pieces and can be uploaded to YouTube and others
  • Audio turns into MP3 most popularly known as a Podcast,  distributed online: iTunes,your blog.
  • Images can be socially shared – Flickr, Picasa
  • Powerpoint presentations – SlideShare
  • White Papers/Special Reports – Scribd.com

When I really got the power in her 3 step system, I was hooked, and I shared my thoughts on how valuable I felt her information was applied to Mastering Business Actions social media marketing.

And so Ann also got the power of that and this social media Live Lab experiment was born – the MBA in Social “Multi”Media Marketing.

And you know every good experiment deserves it’s own blog, so we’ll be posting at www.MBAinSocialMarketing.com also.

Stay tuned for the next post – it will be about Step 1: Identifying Your Most Profitable Customer.

Your Teacher & Student,
Michelle P,

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Carnival of Social Marketing Mavericks…Let the Fun Begin!

What’s a Blog Carnival you ask? You know by now I don’t believe in reinventing the wheel, so without furthur ado, here is the description straight from the Blog Carnival Barkers mouth:

Welcome to Blog Carnival! We love the idea of blog carnivals where someone takes the time to find really good blog posts on a given topic, and then puts all those posts together in a blog post called a “carnival”.

To understand what a blog carnival is, consider some examples. Here is the first edition of Carnival of the Vanities (one of the earliest blog carnivals). Carnivals can be very descriptive like this one, or very concise, like this one. Find the style the fits your topic and time schedule.

We think blog carnivals are a great way for bloggers to recognize each other’s efforts, organize blog posts around important topics, and improve the overall level of conversation in the blogosphere. Carnivals come in edited “editions”, just like magazines or journals. The fact that carnivals are edited (and usually annotated) collections of links lets them serve as “magazines” within the blogosphere, and carnival hosts can earn their readership by providing high quality collections.

Since blog carnivals include lots of posts on specific topics, they also serve as a place to connect with those who are expert (or at least highly opinionated!) and those who are interested in that field.

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Michelle Price is Running for President? (Brilliant Viral Social Media Lesson)

Now, you may know that Obama is following ME on Twitter (I followed him first ;-))…

What you probably DON’T know is that in the process of helping other women learn how to profit from becoming social media savvy, social media has been so good for me and my own platform that I’ve decided to toss my own hat in the ring. More information on the Price for President Phenomenon here

(Get ready for a brilliant Web 2.0 viral social media lesson – technology is SO much fun!).

P.S. If you want your own bid for the presidency, go here: YOU for President! (I believe in you)

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Social Media Live Lab: How To Turn Your Expertise into an”Experience” That Pays Off

I saw this blog post titled “How do you turn your web ideas into experience?” and it’s very timely – it generated the title for this post. I’ve been meaning to get a post up for about a week now, and the reason I haven’t is because I’ve been deep into being a “social media practitioner”, helping 3 women entrepreneurs turn their expertise into web ideas then into social media experiences. (And into profits sooner rather than later). Yeah!

Key word here is “experience”.

In the new Network Economy and increasingly networked, always-on world we live in, it’s not enough to think that you can join a social network and take, take, take before you give. You really have to step up your game. In other words – Commodities are out, Dynamic Value is in. (ask Marshall Thurber – he rocks the DyVal concept in his Success Secrets for the 21st Century seminar)

I’m seeing the same old marketing tactics slapped on a “new” Face(book) page and it was getting really tiring. It’s what triggered my post here on Facebook Fatigue.

Examples are better than precepts, so here’s a few from my email inbox (it’s kinda like The Twilight Zone – same emails, different day, week…)

  • A friend sent me a “Buy my social media marketing “system” link being sold by a person I’ve never heard of before, and as much as I read about this topic daily, researching what’s working and what’s not, that’s saying something. Gotta hand it to him though, he’s got one helluva sales letter, complete with “social proof” his “system” is the one to get (don’t get me started about the “S” word – first, I’m a systems-thinker, and second, systems, the real ones – the ones that good ol’ W. Edward Deming taught – are hard to come by. There are about 4 bonafide systems marketers I know online who actually know what a system is, maybe 5 if I count myself and I don’t market myself as a systems marketing person…yet)
  • The ubiquitous free teleseminar offered by the latest person trying to catch up and jump on the social media bandwagon cuz they are on the “late freight” (oops, 70’s lingo slip – I’m dating myself again ;-). And on the line are the same people over and over and over…(like The Neverending Story or Twilight Zone). Now, I love free teleseminars as much as the next life-long learner, and even paid ones. Just not ones that look like they might be the sames ones I just saw or maybe even listened in on the other day (week).
  • You are cordially invited to my event in Australia or New Zealand…or Kansas or the U.K. Facebook makes you join a network geographically – I guess people don’t know that I’m in Sunny Southern California and not likely to fly 20 hours to get to your event. (even if it is the first, last, only time it’s happening). Or even better – attend your YTB Travel Business Opportunity Meeting– isn’t everyone on the planet a YTB Travel Agent by now?

But keeping hope alive…(note: as a general rule hope is NOT a strategy for business) I revived my own interest when I inspired myself – I turned my dis-interest into a question…

“What IS a better way? How can you turn what you know, your expertise, that special thing that people pay you for – into an experience that creates curiosity, attracts interest, and generates desire to engage and connect?” which then has the opportunity to turn into profit for your business, provided you aren’t a one trick pony.

As luck would have it…when opportunity meets preparedness – I am fortunate to have a live “social media” lab – my expert colleagues and clients. (“Hahaha!” she rubs hands together and cackles diabolically as the palm trees wave outside her window in Sunny Southern California)

So without furthur suspense, I’ll introduce you.

Here is the first of the three expert women entrepreneurs I’m working with to turn her expertise into ideas for social media experiences that lead to business…I’ll blog the others later this week. This turned into a really long post…sorry, you’ll probably thank me for it soon.

Michelle Price’s Social Media Lab Experiment #1: Face Reading for Facebook

Lynn Scheurell is arguably one of the most *interesting* women entrepreneurs I know (inside joke, Lynn and I both share the same meaning for *interesting*).

She has “the gift” of intuition that she has chosen to use to help entrepreneurs who are more creative and soul-driven vs. the other kind we won’t talk about here (you know, greedy, mercenary and soooo last millenium). And we don’t call her the “Woo-Woo Guru” for nothing. Seriously, she has some really cool tools to help get you unstuck and moving your energy for business. Even if you don’t believe there is a Secret Behind The Secret. Behind THAT Secret is Lynn.

Take the ancient art of face reading. The first time I ever met her, we sat in a Starbucks for hours and she read my face, eyes, ears, nose, read my Tarot, read my energy and it was just so much fun. And had real value because the information she gave me was all right on target. I used it to launch a new direction for my business and it’s paid off, literally.

She even told me that this little notch/bump I have had on the top of my right ear ever since I can remember, came from a traumatic event that happened when I was TWO. Funnily enough, I immediately thought about the fact that my baby brother was born at that time and I stopped getting to be the youngest…(I have a brother who is 6 years older). It put me in the middle instead and you know what that means – the peacemaker and fairly invisible – except, I was still the only girl so that helped a bit ;-).

So remembering that experience, when we were chatting on the phone about how she could be leveraging social networking (she was resisting to say the least) to find more soul-driven entrepreneurs to join her tribe, when conversation turned to Facebook, this huge light went off in my head… “Lynn, FACEbook, FACE reading – get it???”

Nowhere on earth will you find more faces to read than on social networks, and Facebook being the popular kid on the block right now…hmmm.

Plus, I’ve seen some faces only a mother could love on there, and it’s amazing how many sane business people will put up ridiculously cheesy pics and think they pass muster. For a minute we laughed at what she could do with that.

Still, how to execute and make the experience real for people? That’s where I come in with MY web 2.0 social media toolbox – there are so many delicious ways you can combine and layer web 2.0 in combination with your social networking to transform your expertise into an experience. YouTube, Facebook Pages, Facebook Groups, YouTube Box for Facebook (is your head spinning yet? ;-)).

In this case, video is the obvious choice! Plus, video is really hot online now too…

Yes. Facebook and YouTube + online video distribution to increase Googleability – our 1-2-3 knockout combo for this idea.

Anyway, we quickly came up with a 10 step plan for how someone could vicariously experience Lynn’s face reading and what it can tell you, that can help you accelerate your business, the first 3 are below:

1. Lynn finds 3 friendly faces to read – clients who already say “yes”.
2. Also pick out some high-profile faces to read
3. Fire up her web-cam and get to reading those faces. Short 3-5 minute clips.
(4-10 not included – made the post way too long – maybe I’ll share in another post later after results are in)

11. THEN, perhaps you might want to get a longer more in-depth face reading of your own – 60 minutes of pure focus on your beautiful unique mug, instead of only 3-5.

Will it work? I don’t know, you’ll have to be the judge and tell us. It’s working already to get curiosity and attract interest from some pretty good influencers.

Here’s the Intro to Face Reading she recorded, to explain what it is and why it’s invaluable:

YouTube Preview Image

Here’s my Face Reading on Facebook, watch it, then go befriend Lynn on Facebook, tell her I sent you, and see if she picks your face next!

YouTube Preview Image

Update: At the time of this posting, it’s only been 3 days and she’s already been profiled over on Entrepreneur.com by someone in the network – our mutual colleague Michelle Anton (who just got active on Facebook and saw what Lynn was up to without either of us saying anything to her at all!) was intrigued enough to want to interview her about it – you can read that here:

Face Reading Is Busting Loose on Facebook

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