Saw these two infographics and thought it time I posted something about Pinterest. If women consumers are your market, this is your spot.
- Close to 70% of Pinterest users are female.
- 56% of users are between the ages of 25-44
- Over 1 million visitors EACH DAY
- Pintrest refers more traffic to other sites than Linkedin, Google+ and YouTube(!) combined
- SOCIAL MEDIA CAPITALIST FACT: 28% of Pinterest users have annual household incomes of $100k
The following will take you to Mashable, where you can read that:
- A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest.
- Food category is the fastest growing segment of Pinterest.
My good friend Michelle Anton pointed me to this book video (below) on Tribal Leadership today. She knows I am a fascinated, curious human being when it comes to anything related to social networks.
I like it because it’s a serious book sales tool that actually doesn’t badger you to “buy the book”. Plus, it’s one of the BEST models for a book blogsite I’ve seen in a very long time. (There was a super great book blogsite that I found a year or so ago. Alas, for the life of me, I CANNOT find it again. Bummer.) Oh well, this one inspired me to actually share it.
The video focuses on educating the viewer about the 5 Stages of Tribes in companies. The authors say it takes at least 20 people to be labeled a “tribe”. Less than 20 and it’s a “team”. Through the video, the author demonstrates by sharing his knowledge that he is an expert on this topic.
Perfect way to get me to buy a single book. The authors have also developed various packages that make it easy to buy “multiple” copies. So if a manager or executive wants to buy a book for members of her team or tribe, she can do that, and get more stuff as a bonus.
FYI, “reBlog” is for bloggers what “Re-Tweet” is to Twitters. I learned that today on my internet travels.
Using Twitter to discover conversations about thought leadership, I found this great list of 15 Things Social Media Can Do For You today and wanted to share it. I couldn’t have said it better myself :
- Allows you to participate in networks that at one time you didn’t have access to.
- Gives you access to thought leaders
- Connects you to employment opportunities
- Grants you an opportunity to have face-to-face conversations with brands
- Brings the world closer to you
- Allows you the ability to build a global network easier
- Provides a platform to build and promote a personal brand
- Increases the opportunity to become a thought leader in your area of expertise
- Provides income opportunities
- Gives you access to raw journalism often times not available to mainstream media outlets
- Connects you with business opportunities – partnerships and funding
- Gives you a platform to be heard, if you’re willing to take time to listen to others.
- Give you access to information faster, easier and in real time.
- Makes it easier to share information with your networks
- Through technology and social media channels you have instant access to communities and networks at all time.
socialmediaexplorer.com, 15 Things Social Media Can Do for You Today, Jun 2009
The OG Online Thought Leader Seth Godin talks at TED about Tribes (What I like to call True Fans – what if you had a Tribe of 1000 True Fans? Never “work” again because you would have your own economy!).
TED is my favorite site for learning who the leading thinkers are for today. Seth Godin is the Original Thinker and I read his blog updates FIRST in my inbox. Enjoy and EXPAND your thinking!
I think I have a slight case of Facebook Fatigue… If I get one more group message inviting me to an event 4,000 miles away I don’t really want to say what I will do, it’s not polite for ladies to say such things (as my mother would say).
Please (she ducks) don’t throw rotten tomatoes at me just yet…I think Facebook is still the most “fun” social network for business I’ve ever seen.
It just also has the ability to quickly fritter away MEGA time (a nice way of saying “time-suck) if you don’t have what my friend Kevin Nations calls a “Profit Strategy”. In other words, a real business model, with a sales system that can turn all that socializing into bottom line dollars and cents – eventually, after you’ve established your social hierarchy, trust and likeability.
Because at the end of the day, we all know that people buy from people they know and people they like – and how can you not like someone who has the audacity to throw Paris Hilton at you? (umm, yep, I’m talking to you Rodney Rumford, FaceReviews Guru ;-))
It’s been my observation over the past 4 years of working with mega-entrepreneurs (John Assaraf, Les Brown, Scott Martineau, most recently, Jerry Conti, my Purpose Posse over at HUB – Humanity Unites Brilliance) that the truly successful 7 & 8 figure + business owners create the sandbox and invite others to play with them, not the other way around.
In other words, they throw the party (or seminar) and collect 50% from the people they put on the platform in front of their audience.
Or better yet, they are the ONLY ones speaking on their platform, it’s their platform, and they aren’t afraid to use it. When you think of it, when have you ever seen Tony Robbins share his stage with someone else? VERY seldom. And if he does, they’re usually delivering his programs, not theirs.
There’s something to be said for continuity and a gated community.
I’ve been quietly playing over at Ning.com, where you can create your own social network with ease.
Now I’m “easing” several of my clients into developing their own private online communities where it’ll be all them, all the time. And, as Lady Fortune (or Law of Attraction 😉 would have it, my “Diamond Rolodex” delivered the ideal connection once again – a client introduced me to my new best friend, who is a “Ning Ninja”, and very good friends with Ning.com co-founders…if that isn’t attraction in action, I don’t know what is!
What’s really cool about Ning is the fact that you can private label it for your business – use your own domain name, display your own ads, and even remove their branding. The main consideration in setting it up is what your strategy will be to:
- Get people to come (for what will they come?)
- Get them to engage (why will they stay?)
- Get them to come back
- Get them to tell their friends
- Get them to buy your stuff
Another way to use the private label function is to use it as your own membership site – I know of at least one very well known spiritual teacher who is doing this with great success. She charges a monthly subscription that includes weekly audio, a monthly teleseminar and ongoing access and conversations.
And she gets their full attention, because they’re paying her for what she has that they want. Can we say “social network profit model”?
Works for me. What say you?
Update: I’ve since launched a consulting package called Instant Platform 2.0 to strategize and launch niche social networks/online communities for experts, and help them get their first “1000 True Online Fans”.
Here are a few of the ones under way…
Training wheels playground for my Social Networking Boot Camp for Women Entrepreneurs to learn how to play in the social networking scene in a supportive environment. Will start to conduct ongoing teleseminars with experts in social networking and social media, also business experts.
Virtual companion site for a live event that happens every three months)
Goal is to link hundreds of thousands of singers around the world, and meet at live Choirfest events that host up to 22,000 singers at a time!
Author community built around the topic of getting over a bad-breakup: “Wake Up Girl! From Break-up to Wake-Up”
Business Black Belt Network – an online community for JIAN.com business planning software company with 180,000 existing customers. This will allow customers to network and will have a nice Marketplace to list services/products. If you are a consultant who works with small business owners, email me to find out how you can participate.
Google’s been hot to really get in on the social media game and you know they don’t play around. They’ve been acquiring Web 2.0 social media sites (like YouTube for $1.6BILLION) for a while now.
This just in, and almost ready for prime time – Google Friend Connect.
According to Google, Google Friend Connect lets you grow traffic by easily adding social features to your website. I just watched the WHOLE video below…and it blew me away.
(and for those of you who know me, you know that’s NO mean feat – most folks can’t talk fast enough or get to the point fast enough for me to watch very long 😉
I also think it might be a woman thing – any women out there who prefer to watch a looooong video online?
Anyway. Essentially, it would appear that Google Friend Connect provides you with a variety of tools that turn your static, boring, flat website into a full-blown social scene that lets your users interact with each other with ease.
Visitors will be able (should they be compelled by your content) to log-in and “be sociable” using accounts they already have with Google (of course!), AOL Screen Names, Yahoo! and OpenID (see mine at http://www.ClaimID.com/michelleprice )
Once they do, all their friends in their other networks will be able to see what they’ve found, and can follow them to a new resource (you!).
And this is just the tip of the iceberg, dear friends. We are on our way to a truly connected web – Global Mind – the question is, what are you going to do to make sure you are in the loop? Check it out: