It’s not often that someone gets me to pay attention to what I call “old school”advertising. Even if they try to put a new, hip, digital spin on it, it’s usually just the proverbial old “wolf in sheep’s clothing”.
So when I got the email about reviewing Zeusvision, what caught my attention was the amount of information included in the email itself. I know the advice is to keep the pitch short and sweet, but with me, longer is better. Too short and cutesy just irritates me…but I digress.
I don’t profess to understand the advertising business because most of the advertising is really boring.
Especially OUTDOOR advertising. You know the kind…billboards, bus stops, the kid tossing and twirling and dropping the sign on the corner.
You get the picture.
Even if you’ve had a dream of seeing your face on a billboard on the local freeway, it just seems SO FAR out of reach of the average woman solopreneur’s budget that it didn’t make sense to clutter my mind with learning about it.
Add to that, the fact that outdoor advertising is typically NOT the best way to get the word out about your expert coaching, speaking, consulting or training business.
(In fact, if you advertise in those types of businesses, you’re looked at with a bit of a side-eye. Because if you were really any good, people would be referring you to their friends and family and you wouldn’t need to advertise…)
Zeusvision, on the other hand, is really INTERESTING.
The brainchild of Giovanni Wolfgang, Zeusvision is bringing the world of advertising into the 21st Century at a super fast clip.
Start talking about bringing ANYthing into the 21st Century and you now have my attention.
Even OUTDOOR Advertising ;-).
I know that the big brands have the lock on this type of advertising, because they have the big bucks to buy up all of the inventory.
And like I said earlier, I don’t know of many women who seriously are considering buying a billboard ad for their business.
Before now, that is.
Enter Giovanni and Zeusvision.
Giovanni cut his teeth on BIG advertising because his father worked for AP. He saw just how it all worked. And, to make a long story short, decided he didn’t like the way it worked.
And decided to do something about it (unlike many people who see things, but just remain status quo)
He created Zeusvision to level the playing field.
- For the small business woman who dreams of seeing her business name in lights on a bill board…
- Or the soccer mom who wants to congratulate her daughter.
- Or the dad who wants to show his military daughter how proud he is of her for making that last tour.
- Or the gutsy gal who wants to propose to her guy 😉
You get the drift…
OR, let’s say you are THE expert. And, you just wrote your new book.
And you are super excited and want to let the world know about it.
You know you have to create a platform. Your publisher let you know early on that for the most part, publicity is going to be up to you. So, you’re on it.
You’re already booked on the talk show circuit. You’ve gotten booked on radio shows.
And there are even some bloggers who have asked you to stop by and do some guest blogging for them.
Imagine now being able to just log on to a website and upload your book cover…
Whip out your debit card. Decide in how many cities you want your book cover to appear in simultaneously:
Los Angeles, New York, Chicago, Boston, Dallas, Las Vegas, Miami, San Francisco, Philadelphia, Washington DC, Atlanta, and/or Houston..
And the next Zeusvision bus to roll down Hollywood and Vine, and EVERYWHERE else has YOUR name and book cover on the side of it!
Like a fox.
Giovanni has a personal message for you. It’s REALLY inspiring – he lays it all out for you.
Click the image below and go listen:
Make sure to take note of the site.
You’ll want to take advantage of what he’s put together for you, I’m sure!
Guest Post: I would like to introduce Larry Alton. Larry is a current columnist for a variety of different publications, including Entrepreneur.com, SearchEngineJournal.com, MarketingTechBlog.com, Tech.co and The Washington Times. And now, us!
He’s written a great post that answers questions you didn’t know to ask about hiring a Social Media Manager, and how to tell the difference between somebody who is simply”on” social media and someone who actually can manage “your” social media.
Thanks for a great post, Larry. MP
The 5 Biggest Differences Between Social Media Management and “Being On” Social Media
It sounds like a dream come true: You’re getting paid to be on social media all day. While some older generations might scoff at the title “social media manager,” it’s actually a very real, very challenging and ultimately very rewarding career that few people are capable of doing well. Thinking SM management is easy and always fun is like thinking being a bartender is easy and fun—after all, you’re getting paid to party, right? What SM management may look like to outsiders is nothing like the reality.
How do you know if someone really is a good social media manager, or just thinks they are? There are some clues to watch out for. If you’re hiring someone to manage your social media, don’t go with the first applicant you get—dig a little deeper. And if you’re the one wanting to segue into SM management? It’s going to take more than being a pro at Instagram.
1. SM managers know analytics
Not only do genuine SM managers know analytics, but they know how to explain the data in laymen’s terms. Ideally, you’re getting a rundown of your SM statistics once a week (more if you like or if you’re business is experiencing fast growth). How can you tell if someone is delivering with their SM management skills? The numbers will tell you.
2. They create unique approaches for each client
Take a look at other sites and businesses the applicant has managed SM for. Is it obvious all the posts were written by the same person and it doesn’t seem customized to each client? That’s a sign that they’re not “managing” these sites, but simply using their own voice and comfort fields to bring in some extra revenue. You shouldn’t be able to tell the same person is posting for different clients.
3. They have an impressive and lengthy portfolio
Everyone has to start somewhere, but do you really want to be the guinea pig for a newbie SM manager? Ideally their portfolio is online, on their website, and it’s clear that SM management is their specialty (not just one of the many things they offer). While technically anyone could put together (or even fake) a SM portfolio, that’s a rarity. If an applicant doesn’t have a portfolio for you to peruse, they either don’t take their job seriously or are too green to have one.
4. They give you a free consult
If you’re specifically looking for someone to manage certain social media platforms, that’s one thing. However, every professional SM manager should offer a free consultation that includes their ideas on the best platforms for your business. There’s so much more out there than just Facebook, Twitter, YouTube and Google+. It’s a sign of a pro if they do their research before getting hungry to start posting.
5. Their personal socialmedia pages are moderately active
It’s a huge red flag if you “stalk” your candidates online and find that their personal page has posts every 10 seconds. However, if you’re found their SM Manager professional page, that’s different. Just bear in mind that if they have time to be posting non-stop and collect friends like Pokemon, they might be bordering on SM addict and may not give your SM the attention it deserves. Moderation is key.
When hiring a SM manager, rely on someone with a proven track record who knows their numbers and how to translate them to you. They respect your time and your reputation. That’s the mark of a pro.
When I found this information on from Forrester Research , I immediately thought of “Social Climbers”. However, it’s not what you think 😉
What it tells you is “look before you leap” and find out HOW your audience uses social media. AKA “Social Technographics(r).
For example, say you wanted to create an online community or social network for your business. You need content, and you assume that if you build it, and give your audience the ability to create blogs, they will come, and blog, and create the content for you.
What if based on this cool tool, they aren’t Creators, they are instead Spectators? Then it’s pretty useless to create a community where they can blog, right? It would make more sense to find the bloggers they already read and are influenced by. Who also allow comments on blog posts.
You could then do a couple of things. You could invite those bloggers to blog on your community. (And offer them some sort of social currency or even hard currency to do so). Or you could hire your own bloggers to create content that is related AND goes deeper into the topic.
Then you could create a comment strategy and go start commenting on the blog your ideal users read. And link back to specific, relevant blog posts on your community.
Watch the slide show, then play with the Social Technology Profile Tool. Enjoy!
Social Technology Profile Tool
What are your thoughts?
It’s about time somebody wrote this book. And, David Silver is the one to write it. I like it because it’s practical. David breaks down 18 revenue channels for online communities, and none of them are advertising. Interesting huh? Want to know what they are? Listen in to this interview and you will see. Better yet, grab a copy of the book for your library. It’s a keeper.
THE SOCIAL NETWORK BUSINESS PLAN: 18 Strategies That Will Create Great Wealth. (He’s got my attention 😉
USA Today says, “If entrepreneurship is a religion, then Silver is its high priest.”>
In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites–none of which are advertising.
He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities.
David says the future new products and services will be introduced, talked about, rated, reviewed and recommended – or killed – by online communities.