SocialTwist Helps Brands Get More Mileage from Existing Content

By That Michelle Price

Source:: Blog Talk – Online thought leadership

      

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Karl Mehta, CEO, EdCast- A Social Network for People with Brains

If Instagram is for Kim Kardashian’s ass, Twitter is for Donald Trump rants and Facebook is for your mom, where can you turn for a social media experience that won’t leave you brain dead?

Until now, nowhere. You were at Kimye’s mercy.

But with the launch of EdCast, a social knowledge network designed to get you to stop drooling, leaders such as former secretary of defense William Perry, music mogul Scooter Braun, Mitch Kapor of Kapor Capital, and director of MIT entrepreneurship Joi Ito are broadcasting and sharing information.

The Twitter-like platform features topics such as entrepreneurship, architecture, robotics, technology, and health, filled with insights from over 100 globally renowned experts and influencers.

I’m so pleased to have had a conversation with Karl Mehta! Karl is a White House Presidential Innovation Fellow, TEDx veteran and most important to me at least, the mastermind and CEO of EdCast.

 

Check Out Entrepreneur Podcasts at Blog Talk Radio with That Michelle Price on BlogTalkRadio
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[Infographic] Branding Across the New Digital Environments

Got this in my inbox the other week and shared it on my new favorite Knowledge Network, www.EdCast.com. Thought that it might make sense to post it here, too!

Most blinding flash of the obvious is that organic reach on social platforms is low, because of the sheer volume of content. Too much to consume…

Interestingly enough, 83% of consumers say the “Type of Content” affects their perception of how CREDIBLE the information is…makes me want to dig a bit more…

 


NJIT Online

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Online ThoughtleadHer Danielle Tate, Founder & CEO, MissNowMrs.com

Okay, I had the BEST time talking with Danielle Tate today. She is the Founder & CEO of MissNowMrs.com, the leading online name change service on the Net.

missnowmrs

In our fast-paced conversation, Danielle shares new strategies for what she calls “Faking it until you make it” as it relates to gaining credibility for your startup.

Lots of great advice from this Online ThoughleadHer today! Listen up and Lean In…;-)   

 

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Visionary Thought Leadership (Or The Art of Original Thinking)

Jan Phillips wrote this white paper in 2006, using Michael Stelzner’s white paper on… “How to Write a White Paper” (thanks Michael 😉 …designed to help market the book she was writing for 9th Element Group, our angel-funded, short-lived “business of thought leadership” consulting company.

You can download it RIGHT here:

Visionary Thought Leadership. (PDF, opens new window, no registration required)

I think it’s time we revived it, let me know what you think when you read it,  it’s obvious to me now that we were way ahead of our time.

Enjoy the read, and if you like it…

You’ll LOVE the award-winning book companion book we published titled “The Art of Original Thinking: The Making of a Thought Leader”
(Amazon.com and in bookstores too)

Also, go check out Jan Phillips and tell her what an amazing predictor she is… (well, I guess we all were – we all added content and insight).  You’ll love her site.  Tell her Michelle Price sent you.

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The NEW Feminine Online Business Model

While researching my theory that the OLD masculine online business model is becoming less effective by the day – and there’s a NEW Feminine Online Business Model emerging and being nurtured by Fierce Feminine women entrepreneurs (like Lisa Manyon’s observation of a New Marketing Model)…

…I happened upon this book published in 2004 (8 years ago!) called Fierce Conversations by Susan Scott.

I was captivated by the foreword by Ken Blanchard (One-Minute Manager is probably how he’s known best) and sucked into the “free” first chapter. Which hasn’t happened in a VERY long time. (nowadays, free chapters are usually about as exciting as watching paint dry)

It got me thinking about what I’m calling the New Feminine Online Business Model, because the subtitle of the book is “Achieving Success at Work and in Life One Conversation at a Time“.

ONE Conversation at a Time.

Not a thousand. One.

The New Feminine Online Business Model is based on having an Online Conversation That Matters, then going out and finding the small group of people that it matters TO. And letting them know you are listening, so they can talk.

And I’m chuckling, because if you really think about it, like she says in her subtitle, you can truly only have ONE conversation at a time online, at work, or in life.

Doesn’t matter whether you have thousands or even millions of “followers” on Twitter, “friends” on Facebook, “connections” on Linkedin, “circles” on Google+…”collections” on Pinterest…

One at a time, my friend.

So the next time you find yourself obsessing over your Klout score, or the number of people in your Twitter, Facebook, or Linkedin network, think about singling out just One.

And reach out and have a conversation with that One. See what magic may happen.

My most successful conversations have all begun with just One.

Google Books sample below. Read it for yourself.

Enjoy~!

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