The NEW Feminine Online Business Model

While researching my theory that the OLD masculine online business model is becoming less effective by the day – and there’s a NEW Feminine Online Business Model emerging and being nurtured by Fierce Feminine women entrepreneurs (like Lisa Manyon’s observation of a New Marketing Model)…

…I happened upon this book published in 2004 (8 years ago!) called Fierce Conversations by Susan Scott.

I was captivated by the foreword by Ken Blanchard (One-Minute Manager is probably how he’s known best) and sucked into the “free” first chapter. Which hasn’t happened in a VERY long time. (nowadays, free chapters are usually about as exciting as watching paint dry)

It got me thinking about what I’m calling the New Feminine Online Business Model, because the subtitle of the book is “Achieving Success at Work and in Life One Conversation at a Time“.

ONE Conversation at a Time.

Not a thousand. One.

The New Feminine Online Business Model is based on having an Online Conversation That Matters, then going out and finding the small group of people that it matters TO. And letting them know you are listening, so they can talk.

And I’m chuckling, because if you really think about it, like she says in her subtitle, you can truly only have ONE conversation at a time online, at work, or in life.

Doesn’t matter whether you have thousands or even millions of “followers” on Twitter, “friends” on Facebook, “connections” on Linkedin, “circles” on Google+…”collections” on Pinterest…

One at a time, my friend.

So the next time you find yourself obsessing over your Klout score, or the number of people in your Twitter, Facebook, or Linkedin network, think about singling out just One.

And reach out and have a conversation with that One. See what magic may happen.

My most successful conversations have all begun with just One.

Google Books sample below. Read it for yourself.

Enjoy~!

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Thought Leaders:How to Start a Movement & Get Your First Follower in 3 Minutes

Throwback Post Day! Here’s a post I did in 2011 that I think is even more relevant in 2013.

I found this video in a leadership lesson, on an online learning site. I almost passed it up because I wasn’t looking for this topic – it just popped up in the search for the other keyword.

But I reminded myself that insights (thinklets) on thought leadership come in the most obscure ways sometimes, ESPECIALLY when you aren’t looking for them.

So what does a 3 minute video on dancing have to do with thought leadership, launching a movement and getting YOUR first follower?

Watch this video – it’s a study in human sociology at the least. You’ll see the “light of insight” flip on when you do.

Enjoy – it’s Edutainment at it’s finest…FUNNY!

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Visionary Thought Leadership (Or The Art of Original Thinking)

Jan Phillips wrote this white paper in 2006, using Michael Stelzner’s white paper on… “How to Write a White Paper” (thanks Michael …designed to help market the book she was writing for 9th Element Group, our angel-funded, short-lived “business of thought leadership” consulting company.

You can download it RIGHT here:

Visionary Thought Leadership. (PDF, opens new window, no registration required)

I think it’s time we revived it, let me know what you think when you read it,  it’s obvious to me now that we were way ahead of our time.

Enjoy the read, and if you like it…

You’ll LOVE the award-winning book companion book we published titled “The Art of Original Thinking: The Making of a Thought Leader”
(Amazon.com and in bookstores too)

Also, go check out Jan Phillips and tell her what an amazing predictor she is… (well, I guess we all were – we all added content and insight).  You’ll love her site.  Tell her Michelle Price sent you.

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How to REALLY Monetize Your Book Online: Lauren E. Miller

Allow me to introduce you to Lauren E. Miller. Google “stress relief expert” and you’ll find Lauren in the top spot (usually). And the she’s the Founder of Stress Solutions University. Lauren and I met when she was launching her latest book “99 Things You Wish You Knew BEFORE Stressing Out”.

You see, Lauren knows what she’s talking about from a very personal perspective.

She experienced 2 of life’s most major stressors- at the same time… Divorce and cancer.

Lauren was diagnosed with breast cancer one week before her divorce was to be final.

When we met, I realized she had an opportunity to monetize her book into a recurring income stream by creating a much needed member-based learning community around the topic of stress relief.

Lauren agreed. We decided that I would  provide the content revenue strategy and technical infrastructure to support her vision.  She would be Chief Content Creator, and begin by creating 99 coaching videos for each of the 99 Things in her book.This would translate into 11 video coaching modules, with 9 videos in each module.

Since this book was about the “mental” skillset required for stress relief, we decided that Stress Solutions University would be about acquiring the “physical” skills – techniques and tools to relieve stress on your own, and access your full potential.

Lauren would deliver LIVE video coaching “stress relief” hot seats, interview experts,  and provide a discussion forum and resource section for members of all of her recommended resources gained over 18 years of studying and using her techniques.

This video below is of one of her “mindset” coaching videos from the book 99 Things You Wish You Knew BEFORE Stressing Out, the text below is it is excerpted from the book:

To Stress or Not to Stress…that is the question. And your choice of response makes all the difference in the outcome. Stress is a signal within your body giving you the opportunity to identify and adjust your perception, Lauren offers some tips on how to adjust your perception.

A recent study out of UCLA’s Jonsson Comprehensive Cancer Center revealed that chronic stress acts as a sort of fertilizer to cancer cells. If you know anything about the physiological effects of stress on the body from high blood pressure to increased cortisol levels and a compromised immune system you might say, “You think?” At least that’s what I said when I read the findings.

It was one week prior to my final divorce court date when I was diagnosed with stage-three breast cancer. Because I don’t believe in divorce (in my tribe you stay married for life) I was under some serious stress and my body was talking to me about it all.

Have you ever broken down the word disease? Dis-ease: Feelings of uneasiness in the body due to perceived situations that are seen by the viewer as a potential threat to their safety (emotionally, physically or spiritually).

Two of your core needs in life are connection and safety. When you feel unsafe you feel dis-connected and you begin to stress out: “Oh no, I’m not safe; I might fail; I might be fired; I might be unseen, unheard, or overlooked.”

One way to disconnect from feelings of insecurity is to connect to that which is secure within you—along with what you value most in life. What do you value most in your life? I would venture to guess that it exists beyond the five senses.

Make a list of everything that you value most in this life and take time every day to nurture one or two things on that list. You will find that when you align yourself to that which you value most, you fertilize your sense of safety in all situations. This, in turn, releases a sense of ease in your body. Surely, a portion of the time you spend Skyping, texting, emailing and cell phoning can be used to create ease in your daily life, especially knowing it has the potential to save your life.

When your priorities are clear your decisions are easy, which in turn lowers the stress and dis-ease level inside of your body. Remember, it’s your choice. One of my daily mantras is “people before things.” Each time I practice this throughout the day I am given the opportunity to choose between the essential and the nonessential. When you connect with the essential, the result is a life of value and inner peace.

As Dr. David Hawkins points out, “Peace is the natural state when truth prevails.” Align yourself with truth, what is good, pure, excellent and praiseworthy.

To get the first 9 Stress Relief Coaching Videos free, go to http://www.StressSolutionsUBonus.com and register.

Then actually WATCH them – take action, and watch what happens.

Create a Great Day,

Michelle P.

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Social Media Capitalist Trend: How to Reach Women on Pinterest

Saw these two infographics and thought it time I posted something about Pinterest. If women consumers are your market, this is your spot.

Interesting facts:

1. Close to 70% of Pinterest users are female.
2. 56% of users are between the ages of 25-44
3. Over 1 million visitors EACH DAY
4. Pintrest refers more traffic to other sites than Linkedin, Google+ and YouTube(!) combined
5. SOCIAL MEDIA CAPITALIST FACT: 28% of Pinterest users have annual household incomes of $100k

The following will take you to Mashable, where you can read that:

1. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.
2. Food category is the fastest growing segment of Pinterest.

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Online Thought Leaders: Social Media’s First Magazines

I’ve been saying “Connectivity is the NEW Currency” for years now.

The power of the network effect is undeniable in this case.

Due the the Network Effect, these four magazines are launching with a higher circulation than the previous business category leaders, Wall Street Journal, Forbes, Businessweek and Fortune combined.

I’m just posting the release as is for now. Will come back later and give some commentary later in a few days…

Stay Connected – Michelle P.

Partnerships Create World’s Leading Circulation Business Magazines with 13.8 Million Distribution

 

NEW YORK (September 7, 2011) – With social media’s influence growing at a rapid pace, entrepreneurs are embracing it to stay ahead of the curve – and their competition. And now social media’s first magazines – set to debut in October 2011 – are partnering with professional communities EFactor.com and The Pro2Pro Network to expand their business circulation to 13.8 million at launch. This circulation surpasses previous business circulation leader, Wall Street Journal, with 2.1 million subscribers.

EFactor is the world’s largest entrepreneurial community, with members spanning 180 countries. They are a social network and one-stop shop for entrepreneurs, providing them with free resources such as access to funding and savings through exclusively negotiated member discounts.

The Pro2Pro Network is the largest professional-to-professional referral network in North America. Pro2Pro is where  doctors and professionals go for referrals. Their network of entrepreneurs, doctors, attorneys and other professionals is like Match.com for professionals, bringing together like minded geo-targeted professionals  who want to establish mutually beneficial referral relationships.

Associate Publisher and best-selling author Eric Yaverbaum says these partnerships reflect the mission of the social media magazines. “These networks really walk the walk of serving their members. By providing our four social media magazines to their constituents for free, they are allowing their members to play the social media game as an informed player. Without this kind of instruction they would find it more difficult to attract customers, translating into lower visibility and lost sales.”

“The influence and power of social media is critical for entrepreneurs,” says founder of EFactor Adrie Reinders. “Our partnership with the four Social Media Magazines is an excellent example of how we provide the most up-to-date information on how entrepreneurs can engage with their customers and increase their profits.”

The four social media magazines, FB & Business (Facebook), Tweeting & Business (Twitter), LI & Business (Linkedin), and The Big G & Business (Google) include a team of the nation’s most influential social media and business minds. The magazines are designed to help businesses and executives leverage the power of the four leading social media platforms, services that are immensely important for entrepreneurs to master.

“Prior to partnering with EFactor & The Pro2Pro Network we already had millions of readers through our exclusive distribution partnership with Office Depot,” says Larry Genkin, GSG WorldMedia’s founder, publisher and CEO. “Now each of our four publications will launch with a higher circulation than the previous business category leaders, Wall Street Journal, Forbes, Businessweek and Fortune combined.”

“The combination of EFactor.com and Pro2Pro Network’s vision, with our experts’ knowledge allows us to give 13.8 million entrepreneurs and business people access to the best minds in social media today and for free. As an added bonus, the print publications will also be available in digital format at no cost,” adds Genkin.

 

Further solidifying the magazines as the “go-to” resource on social media for entrepreneurs and business executives, the publications have signed top experts to contribute editorially. Such masters include entrepreneur and NFL great Fran Tarkenton; Guerrilla Marketing author Jay Conrad Levinson; Dr. Marshall Goldsmith, who Forbes named one of the world’s top 15 most influential business thinkers; Robert Scoble, who gained fame as Microsoft’s “Geek” blogger; Yanik Silver, known as the “godfather of Internet marketing;” and behavioral economist and the best-selling author of the business classic Predictably Irrational, Dan Ariely.

 

About EFactor: EFactor.com was founded by a team of successful serial entrepreneurs.  At EFactor.com, entrepreneurs exchange ideas with experts, receive exclusive discounts on business tools, interact with potential partners or clients, and discover funding for their startups. EFactor offers a unique mix of online and offline events in the US and internationally. Members join EFactor to make relevant connections, taking their businesses to the next level.

 

About Pro2Pro Network: Provides strategic business-building marketing solutions for doctors and professionals by scheduling pre-screened, pre-qualified mutually beneficial meetings for professionals with other local professionals who want to establish referral relationships.
About Social Media Magazines: The four social medial publications include FB & Business (Facebook), Tweeting & Business (Twitter), LI & Business (Linkedin), and The Big G & Business (Google), and will be available at launch in 8 formats, including iPhone, iPad, Android, tablet, BlackBerry, Kindle, multimedia and print. All digital subscriptions are free, courtesy of Office Depot, EFactor and The Pro2Pro Network, with a subscription to the monthly print edition, priced at $179 per year per magazine. Free digital subscriptions are available online at www.socialmediamags.com

 

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