Online Thought Leaders: Social Media’s First Magazines

I’ve been saying “Connectivity is the NEW Currency” for years now.

The power of the network effect is undeniable in this case.

Due the the Network Effect, these four magazines are launching with a higher circulation than the previous business category leaders, Wall Street Journal, Forbes, Businessweek and Fortune combined.

I’m just posting the release as is for now. Will come back later and give some commentary later in a few days…

Stay Connected – Michelle P.

Partnerships Create World’s Leading Circulation Business Magazines with 13.8 Million Distribution


NEW YORK (September 7, 2011) – With social media’s influence growing at a rapid pace, entrepreneurs are embracing it to stay ahead of the curve – and their competition. And now social media’s first magazines – set to debut in October 2011 – are partnering with professional communities and The Pro2Pro Network to expand their business circulation to 13.8 million at launch. This circulation surpasses previous business circulation leader, Wall Street Journal, with 2.1 million subscribers.

EFactor is the world’s largest entrepreneurial community, with members spanning 180 countries. They are a social network and one-stop shop for entrepreneurs, providing them with free resources such as access to funding and savings through exclusively negotiated member discounts.

The Pro2Pro Network is the largest professional-to-professional referral network in North America. Pro2Pro is where  doctors and professionals go for referrals. Their network of entrepreneurs, doctors, attorneys and other professionals is like for professionals, bringing together like minded geo-targeted professionals  who want to establish mutually beneficial referral relationships.

Associate Publisher and best-selling author Eric Yaverbaum says these partnerships reflect the mission of the social media magazines. “These networks really walk the walk of serving their members. By providing our four social media magazines to their constituents for free, they are allowing their members to play the social media game as an informed player. Without this kind of instruction they would find it more difficult to attract customers, translating into lower visibility and lost sales.”

“The influence and power of social media is critical for entrepreneurs,” says founder of EFactor Adrie Reinders. “Our partnership with the four Social Media Magazines is an excellent example of how we provide the most up-to-date information on how entrepreneurs can engage with their customers and increase their profits.”

The four social media magazines, FB & Business (Facebook), Tweeting & Business (Twitter), LI & Business (Linkedin), and The Big G & Business (Google) include a team of the nation’s most influential social media and business minds. The magazines are designed to help businesses and executives leverage the power of the four leading social media platforms, services that are immensely important for entrepreneurs to master.

“Prior to partnering with EFactor & The Pro2Pro Network we already had millions of readers through our exclusive distribution partnership with Office Depot,” says Larry Genkin, GSG WorldMedia’s founder, publisher and CEO. “Now each of our four publications will launch with a higher circulation than the previous business category leaders, Wall Street Journal, Forbes, Businessweek and Fortune combined.”

“The combination of and Pro2Pro Network’s vision, with our experts’ knowledge allows us to give 13.8 million entrepreneurs and business people access to the best minds in social media today and for free. As an added bonus, the print publications will also be available in digital format at no cost,” adds Genkin.


Further solidifying the magazines as the “go-to” resource on social media for entrepreneurs and business executives, the publications have signed top experts to contribute editorially. Such masters include entrepreneur and NFL great Fran Tarkenton; Guerrilla Marketing author Jay Conrad Levinson; Dr. Marshall Goldsmith, who Forbes named one of the world’s top 15 most influential business thinkers; Robert Scoble, who gained fame as Microsoft’s “Geek” blogger; Yanik Silver, known as the “godfather of Internet marketing;” and behavioral economist and the best-selling author of the business classic Predictably Irrational, Dan Ariely.


About EFactor: was founded by a team of successful serial entrepreneurs.  At, entrepreneurs exchange ideas with experts, receive exclusive discounts on business tools, interact with potential partners or clients, and discover funding for their startups. EFactor offers a unique mix of online and offline events in the US and internationally. Members join EFactor to make relevant connections, taking their businesses to the next level.


About Pro2Pro Network: Provides strategic business-building marketing solutions for doctors and professionals by scheduling pre-screened, pre-qualified mutually beneficial meetings for professionals with other local professionals who want to establish referral relationships.
About Social Media Magazines: The four social medial publications include FB & Business (Facebook), Tweeting & Business (Twitter), LI & Business (Linkedin), and The Big G & Business (Google), and will be available at launch in 8 formats, including iPhone, iPad, Android, tablet, BlackBerry, Kindle, multimedia and print. All digital subscriptions are free, courtesy of Office Depot, EFactor and The Pro2Pro Network, with a subscription to the monthly print edition, priced at $179 per year per magazine. Free digital subscriptions are available online at


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Dear Michelle, Thank you for being Linkedin member #53,517

How cool. Got this email from Linked in a while back. Started a post, and got sidetracked.

It makes me feel like the social media pioneer I am…I just don’t talk about it as much as some of the others who ‘sigh’…never seem to stop talking about their social media pedigrees.

Anyhoo, Linkedin is at 100 million members, and did a very successful IPO.

Waaaaaay back in ’04, I was a member of one of the “in-crowd” email discussion groups. i-Sales I think it was (anybody else remember those lists? You replied via email…the moderator accepted or rejected your reply. How draconian they seem now).

The new moderator and I hit it off, and he invited me to join Linkedin, which was by invitation only back then. I joined, and didn’t really see anything to do with it. So it sat on the back burner until 2007, right about the time MySpace was hot (never could get into it myself. The screen was too busy).

When I started noticing Facebook heating up around that same time I decided to seriously figure out what Linkedin was really about…it was still boring. (sorry! only my opinion)

7 years later, I think they finally have the formula right.

Dear Michelle,

I want to personally thank you because you were one of LinkedIn’s first 100,000 members (member number 53517 in fact!*). In any technology adoption lifecycle, there are the innovators, those who help lead the way. That was you.

We hit a big milestone at LinkedIn this week when our 100 millionth member joined the site.

When we founded LinkedIn, our vision was to help the world’s professionals be more successful and productive. Today, with your help, LinkedIn is changing the lives of millions of members by helping them connect with others, find jobs, get insights, start a business, and much more.

We are grateful for your support and look forward to helping you accomplish much more in the years to come. I hope that you are having a great year.


Reid Hoffman
Co-founder and Chairman


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