The 5 Biggest Differences Between Social Media Management and “Being On” Social Media

Guest Post: I would like to introduce Larry Alton. Larry is a current columnist for a variety of different publications, including Entrepreneur.com, SearchEngineJournal.com, MarketingTechBlog.com, Tech.co and The Washington Times. And now, us!

He’s written a great post that answers questions you didn’t know to ask about hiring a Social Media Manager, and how to tell the difference between somebody who is simply”on” social media and someone who actually can manage “your” social media.

Thanks for a great post, Larry.  MP


 

The 5 Biggest Differences Between Social Media Management and “Being On” Social Media  

It sounds like a dream come true: You’re getting paid to be on social media all day. While some older generations might scoff at the title “social media manager,” it’s actually a very real, very challenging and ultimately very rewarding career that few people are capable of doing well. Thinking SM management is easy and always fun is like thinking being a bartender is easy and fun—after all, you’re getting paid to party, right? What SM management may look like to outsiders is nothing like the reality.

How do you know if someone really is a good social media manager, or just thinks they are? There are some clues to watch out for. If you’re hiring someone to manage your social media, don’t go with the first applicant you get—dig a little deeper. And if you’re the one wanting to segue into SM management? It’s going to take more than being a pro at Instagram.

 

1. SM managers know analytics

Not only do genuine SM managers know analytics, but they know how to explain the data in laymen’s terms. Ideally, you’re getting a rundown of your SM statistics once a week (more if you like or if you’re business is experiencing fast growth). How can you tell if someone is delivering with their SM management skills? The numbers will tell you.

 

2. They create unique approaches for each client

Take a look at other sites and businesses the applicant has managed SM for. Is it obvious all the posts were written by the same person and it doesn’t seem customized to each client? That’s a sign that they’re not “managing” these sites, but simply using their own voice and comfort fields to bring in some extra revenue. You shouldn’t be able to tell the same person is posting for different clients.

 

3. They have an impressive and lengthy portfolio

Everyone has to start somewhere, but do you really want to be the guinea pig for a newbie SM manager? Ideally their portfolio is online, on their website, and it’s clear that SM management is their specialty (not just one of the many things they offer). While technically anyone could put together (or even fake) a SM portfolio, that’s a rarity. If an applicant doesn’t have a portfolio for you to peruse, they either don’t take their job seriously or are too green to have one.

 

4. They give you a free consult

If you’re specifically looking for someone to manage certain social media platforms, that’s one thing. However, every professional SM manager should offer a free consultation that includes their ideas on the best platforms for your business. There’s so much more out there than just Facebook, Twitter, YouTube and Google+. It’s a sign of a pro if they do their research before getting hungry to start posting.

 

5. Their personal socialmedia pages are moderately active

It’s a huge red flag if you “stalk” your candidates online and find that their personal page has posts every 10 seconds. However, if you’re found their SM Manager professional page, that’s different. Just bear in mind that if they have time to be posting non-stop and collect friends like Pokemon, they might be bordering on SM addict and may not give your SM the attention it deserves. Moderation is key.

 

When hiring a SM manager, rely on someone with a proven track record who knows their numbers and how to translate them to you. They respect your time and your reputation. That’s the mark of a pro.

—–

larryaltonLarry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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Guest Post: Platform-Building for Women in the 21st Century

My good friend and colleague Jan Phillips wrote this for Huffington Post recently. When I read it, I was touched, moved and inspired to share it here. What’s disturbing is this pattern has been at play for what seems like centuries to hear it told. It’s time for a change and we are the ones.

Take it away Jan:

feminine-mystiqueFifty years ago, Betty Friedan’s book, The Feminine Mystique, sparked a women’s movement that rocked the world. It was about “the problem that has no name.” They didn’t know what to call it back then. But today, ask any woman if she’s ever felt silenced, and chances are she’ll say yes. Cultures have been silencing women for centuries, and as a result, women’s voices and creations are under-represented everywhere you look.

In the US, women make up 51 percent of the workforce and hold 16.1 percent of the board positions. While 85% of the nudes in a museum are apt to be female, only 5 percent of its artists are. Only 5 percent of the film directors in the U.S. are female. While women are 51 percent of the population, we hold 17 percent of the seats in Congress. Of the 500 largest corporations, 4.2 percent have a female CEO. Of those who’ve gained eminence in science and writing, 1 percent have been women.

In a recent study of male and female art students at the San Francisco Art Institute, the question was asked: Do you think of yourself as an artist? 67 percent of the women said no and 60 percent of the men said yes. When asked the question, in comparison to the work of others at the Institute, is your work particularly unique or good? 40 percent of the men and 17 percent of the women answered yes. And when asked In comparison to the work of others at the Institute, is your work inferior? the percentages were reversed: 40 percent of the women felt their work was inferior and 14 percent of the men agreed.

In a year long study from 2009-2010, Fairness and Accuracy in Reporting (FAIR) examined every politically-themed book that The New York Times Book Review critiqued. FAIR reported that 95 percent of US authors reviewed in the publication were white, and 87 percent were male.

Doors are never going to just open up to a new reality for women. In order to create a culture that is balanced and fair, where the power and voices of women are equal to that of the men, then it is our job as women to make that happen. We are the suffragettes of our times, the ones who create the events that ignite the public and personal imagination, that free our creative powers, that cause another wave of energy and potential to wash over our world.

My Livingkindness Foundation is sponsoring an event to do just that. It is 3 day symposium for women to bring together art and activism, creativity and spirituality. All women are invited to come to the well, to feed their souls, to be inspired by the artistry, the genius, the social reach and impact of their fellow creators. It is a forum for all of us, no matter where we stand in relationship to the arts — for we are each other’s mirrors and witnesses. We are satellite dishes receiving each others’s signals and symbols.

Yesterday as I was explaining the event to someone, I described the feeling many of us have had upon hearing of someone’s success or achievement: “If she can, I can.” It’s like that, I said. We’re inspired by each other. The woman picked up on it right away and said, “Oh I get it: it’s an “If she can, we can weekend!” Exactly.

We’re giving $1000 Art & Activism awards to four women who have had a significant impact on American culture: Pulitzer nominee poet/ writer Linda Hogan, from the Chickasaw Nation, Grammy-winner Joanne Shenandoah, from the Iroquois Confederacy, and June Millington, co-founder of the first women’s rock and roll band in the country and her partner Ann Hackler who co-founded the Institute for Musical Arts which trains young women in the art and business of music-making.

Also appearing will be Inocente, a nineteen year old artist who lived as a homeless undocumented immigrant who found the arts both healing and redemptive. The documentary about her life, Inocente, won this year’s Academy Award for Documentary Short.

There are a variety of EVE talks (Expressing Values that are Evolutionary), salons in writing, photography, social networking, platform-building, crowdfunding, digital campaigns and art immersion experiences in photography, painting, movement, ritual and digital storytelling.

For more info, http://www.livingkindness.org/Livingkindness/Events.html

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Guest Post: Inside the Mind of an Entrepreneur

When I read this, it resonated so much, that I was instantly compelled to make this my guest post for this week!

Joris is an entrepreneur who recently started a business called Red Rooster Catfish. His blog is “Catfishianado” 😉

He’s got a unique spin  – he says there are 5 MENTAL rooms inside an entrepreneur’s mind, and a true entrepreneur must learn how to guard the doors of each room and think in a certain way order to achieve their goals.  He includes one room at the end that I NEVER see anyone else talk about enough…

Enjoy!

—–

Inside the Mind Of An Entrepreneur
by Joris Washington

It’s hard to make up your bed while you’re still sleeping in it.  Hard to make up your mind for the same reason.

Welcome to the mind of an entrepreneur!  Do you realize what it takes to receive an idea, visualize it, plan it, and act on it with ferocity in order to bring it to life and prosper?  There is an enormous difference between wanting to do something and being able to make a living at doing that something.  The tools needed for such an endeavor can’t be purchased at a store, leased online or borrowed from your friend.  You either have the weapons or “tools”needed for day-in and day-out operations for achievement or you don’t.  It’s as simple as that.  Let’s go inside the mind of an entrepreneur to see what exists, shall we?

Knock Knock!  The 10 foot steel doors of the entrepreneurial mind creep open  as the sound of, “State your request!”, immediately resonates upon entry.  You see, this type of mind checks everything at the door to both validate importance and determine whether a quick eviction is warranted.  There are many things going on within this multi-roomed amphitheater of activity, so nonsense, negativity and trojan horses that come in many forms are quickly hooked and pulled out.  Ok, I see you’ve been allowed to continue the tour.  Let’s take a stroll of the room that provides the fuel need to start everything…COURAGE.

Are you willing to risk it all on something you think will work?  Are you willing to skip weekends and holidays?  Are you willing to lose sleep while playing out hundreds of scenarios in your mind relative to what might happen if you do this or that?

Well, in this particular room, all of the above is considered and accepted as the cost needed to be paid in order to overcome any and all obstacles.

The credo in the room of courage requires that once you’ve fueled up, there is no turning back.  In order to confirm that you’re “bout it, bout it” regarding this challenge, all bridges crossed to get to this point have been blown up.  Yes, [GULP]….blown.    Two choices:  Forward progress or stagnation.  Remember?  No turning back!  Would you still like to continue the tour?  Next up…FAITH

Now that you have the courage needed, it is imperative that FAITH is loaded and carried in large amounts.

However, this special ingredient won’t arrive with the speed of ordering fast food.

In this room, you cannot move any further until you’re truly connected to a higher source only you can explain.  The higher connection I’m speaking on is like no other.

You can’t buy, beg or borrow it, nor can you predict the amount of time it takes to acquire.

All I know about the room of Faith is that nothing can be manifested without it.  If you think  I’m lying, try it.  I guarantee you within a very short period of time, failure will be calling you on a first name basis (with a smile).

Faith is a very special thing to possess.  Again, time lines for solid aquisition may vary individually based on the amount of bags or bag”gage” one carries in other hidden closets of the mind.  Meanwhile, let’s move on to the next room…COMMITMENT

You’re fueled up on courage, loaded out with faith, and now ready to confirm to yourself and the world your intentions.

If you define commitment, it’s about a pledge or an obligation, right?

This is where all the talk, ra ra and whoop di whoop ends.  A new vocabulary starts with removing what if, maybe and might while replacing with who, where, what time and let’s negotiate.  Here’s a few basic commitments to affirm:

  1. Commitment to values – this is your core, if you work with commitment to your values, you will work your hardest.
  2. Commitment to goals – successful people set goals, but setting goals is nothing if you don’t stick with them.  (Sound familiar?)
  3. Commitment to action – every single day you need to commit an action towards your goals.
  4. Commitment to continuous improvement – it’s about being your best and maintaining integrity and pride.

Put these four commitments in your pocket and get to steppin in the direction of whatever it is you’re out to accomplish.  You’re getting there!  Next up……ACTION!

All the plans, prayers and chants in the world are absolutely worthless without action.

In this room, prepare for actual “hands on” combat.

Picture it as a boxer’s first fight after training hard for 6-8 weeks.  You’re not afraid and ready for action.  You’re connected to a Higher Power.  You’re committed to winning, and now it’s time to kick some ass or get your ass kicked.

What’s important to know is if you’re acting on it, everything you’ve envisioned has now started to move in your direction.  By the way, don’t worry about getting hit, because you will.  In fact, the first time you get kicked in the ass real hard, it brings out even more determination in you.  ACTION!

The last location for touring is the mental room of RELAXATION.

This is also mandatory in keeping one refreshed in order to tackle challenges with efficiency.

The moment you’re saying you “don’t have time”, you’re in trouble because time spent is actually controlled by you, and not the other way around.

Find time to immerse yourself in those things that contribute to your overall well being such as  meditating, catch up on your reading, go for a walk, camp out, etc.  If you don’t take the time to reset, I can assure you that burnout, whining, complaining and incessant sickness will follow.

Courage, faith, commitment, action and relaxation…These are the mental rooms frequently occupied by the entrepreneur, and every little thing I do, Red Rooster Catfish is on my mind.

Catfishianado out!

Happy Birthday Jonique!  I love you.

(And WE love this post Catfishianado!)

Joris is the Head Rooster in Charge at Red Rooster Catfish (http://www.RedRoosterCatfish.com) in San Diego, CA. He blogs over at Catfishianado: http://www.Catfishianado.com

 

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Fierce Feminine Friday: 5 Mom Thought Leaders for Healthcare

Welcome to Fierce Feminine Friday. It’s something I’ve thought about doing for a while to showcase the Fierce Feminine women thought leaders who are out activating and making things happen. No time like the present, right?

So, I’m kicking it off with this guest post by Katie Matlack, who reached out to me, and actually made it through my inbox gauntlet ;-).  What I found so inspiring is that these are mothers, leading the edge of thinking,  making healthcare better for all of us.

Having spent the first 19 years of my work life in one of the top 15 academic healthcare systems in the U.S. I can resonate with what these moms are doing. It’s no easy task to navigate our American healthcare system, let alone be able to create a movement for change.

Take it away Katie:

Why Moms Who Blog, Tweet, and Share Matter for Healthcare

by Katie Matlack

Women are the more active gender on online social networks, and are the healthcare decisionmakers in most families, too. Taken together, these two facts help explain why women–moms in particular–often are responsible for using the web to bring powerful stories from the grassroots level to the world, effecting real change in healthcare.

To learn more about the topic I spoke with Deb Levine, a pioneer when it comes to using the web as a tool for social change related to health information access and technology. She founded the award-winning online sexual health Q&A site Go Ask Alice, and recently won an award from the White House for her team’s design of an app used to help prevent dating violence at colleges and universities. Levine, a mother of two, observed that being a mom “informs all of [her] work and writing” and is “an overarching influence” on her.

“Women who are mothers are writing about sensitive issues,” she continued. “[They] are the people who, in bringing health issues to the forefront, are pushing healthcare reform and access while also bringing attention to important issues like maternal mortality.”

Below, I’ll discuss five moms doing important work to improve healthcare and the tools available in health for the wellness of themselves and their families–and ultimately, of all of us.

1) Deb Levine – Trustworthy health information access for young adults
Follow Deb on Twitter: http://twitter.com/debisis

Levine built what’s known by many as the first major health Q&A site, Go Ask Alice; it was also named by Stanford University as the most accurate reproductive health info site on the Internet. The site’s success–it receives over 1.5 million hits per month–illustrates what Levine’s work showed us: that “topics considered to be shameful and embarrassing like sex are best discussed behind a screen–computer screen then, mobile phone and PDA today.” Today Levine directs a nonprofit, Internet Sexuality Information Services, and is organizing next month’s conference, Sex::Tech, on new media, youth, and sexual health.

2) Jodi Jacobson – Advocacy for public health and reproductive and sexual health & justice
Follow Jodi on Twitter: http://twitter.com/jljacobson

Visit RH Reality Check (RH stands for reproductive health) to get an idea of Jacobson’s impact. She’s the Editor-in-Chief there and writes regularly about news events that stand to impact reproductive health rights. For example, Jacobson was partially responsible for publicizing and drumming up outcry against the Susan G. Komen Foundation’s policy change in February that, were it not reversed, would have denied preventative health services to thousands of women. In addition to providing information directly to the masses on this site, Jacobsen frequently weighs in as an expert cited in mainstream publications including the Lancet and The Economist. She also founded and led the Center for Health and Gender Equity, an internationally-influential organization that produces cutting-edge research on international policies and programs.

3) Robin Strongin – Elimination of “gatekeepers” to drive disruptive change in the health sphere
The name of the blog Strongin created sums it up: Disruptive Women in Health Care. The blog’s been around since 2008 and serves as a platform for “provocative ideas, thoughts, and solutions in health.” Strongin realized that the health sphere needed input and direction from some outsiders in order to advance the pace of change. Today bloggers post on her site about underreported issues such as the surprising shortage of primary care physicians or the need for better incentives for mobile health in the U.S. Thus, the blog serves to amplify the voices of its contributors through its coverage in mainstream media outlets such as CBS.

4) Penelope Trunk – Creation of dialogue around miscarriage and working women’s health issues
Follow Penelope on Twitter: http://twitter.com/penelopetrunk

Trunk writes a popular blog about “the intersection between work and life” and regularly posts Tweets shared on her site as well. When she inadvertently created an uproar by tweeting about her own miscarriage, however, her influence on society’s acceptance and understanding of health issues was made clear, too. Major outlets such as ABC, CNN and AOL covered the reactions to the tweet, serving to shed light on the misplaced shame that sometimes complicates understanding and support of health issues.

5) Mary Brune – Connecting moms to information about toxic environmental risks

Brune’s work highlights important information that impacts infant health as well as environmental health conditions that touch us all. Her site, MOMS–which stands for “Making Our Milk Safe”–was founded to bring mothers together to collaborate for a healthier and safer environment for their children. It publicizes risks and protection measures on toxics, and has been featured in a PBS special on toxic toys.

 


Katie Matlack writes about health information technology and electronic health record system options for Software Advice. You can view the original article this story is based on here.

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