If Instagram is for Kim Kardashian’s ass, Twitter is for Donald Trump rants and Facebook is for your mom, where can you turn for a social media experience that won’t leave you brain dead?
Until now, nowhere. You were at Kimye’s mercy.
But with the launch of EdCast, a social knowledge network designed to get you to stop drooling, leaders such as former secretary of defense William Perry, music mogul Scooter Braun, Mitch Kapor of Kapor Capital, and director of MIT entrepreneurship Joi Ito are broadcasting and sharing information.
The Twitter-like platform features topics such as entrepreneurship, architecture, robotics, technology, and health, filled with insights from over 100 globally renowned experts and influencers.
I’m so pleased to have had a conversation with Karl Mehta! Karl is a White House Presidential Innovation Fellow, TEDx veteran and most important to me at least, the mastermind and CEO of EdCast.
Got this in my inbox the other week and shared it on my new favorite Knowledge Network, www.EdCast.com. Thought that it might make sense to post it here, too!
Most blinding flash of the obvious is that organic reach on social platforms is low, because of the sheer volume of content. Too much to consume…
Interestingly enough, 83% of consumers say the “Type of Content” affects their perception of how CREDIBLE the information is…makes me want to dig a bit more…
Wow, just had a GREAT conversation with Jenna Fernandes, CEO, CareBooker.com. She’s really thought this whole caregiving conundrum all the way through. At first, I wasn’t sure, because we all have seen the ubiquitous commercials from Care.com. But, after getting a long bulleted list of how Carebooker.com was different, and then having a conversation with Jenna, I’m a believer!
I believe she’s on to something. I haven’t really researched the space because I don’t have kids, no pets, and my dad already has a great full time caregiver. After talking with Jenna, I now know there are different sites for all types of care you could want….pets, kids, elders, plants (just kidding;-) but maybe??
CareBooker.com is leading the way to consolidate all types of care into one online place. Where you can take care of it all vs. going to 3, 4 or even 5 different sites. All with different navigation, different booking criteria, you get the picture…
They are revolutionizing the way people search for and secure family care professionals by allowing users free access to their growing user base of service providers and even booking around a service provider’s real-time availability.
Per Jenna, soome of the features on CareBooker.com:
- We don’t require an expensive monthly membership fee to find service providers
- We provide free, comprehensive background checks for providers / free for families to view
- We make it easy for people to book interviews by phone, skype, or at a location that works for them.
- Families will find it simple to book care and pay online (and even easily add a tip)
- All of the reviews on the site are “certified” which means that someone had to actually book and pay for services with that provider via CareBooker in-order to add the review/rate the provider
What’s most unique is that CareBooker is meant to be used as a way for care providers to manage their entire business!
- They provide a “Book Now” button that ANY service provider on CareBooker can use to easily turn their own website into a booking and payment platform.
- All care providers get a “webpage” with a unique URL (similar to LinkedIn) – bringing the power of SEO to service providers
When you listen to our conversation, you’ll learn more about this aspect of Carebooker.com, and find out what spurred Jenna to create this site!
It’s not often that someone gets me to pay attention to what I call “old school”advertising. Even if they try to put a new, hip, digital spin on it, it’s usually just the proverbial old “wolf in sheep’s clothing”.
So when I got the email about reviewing Zeusvision, what caught my attention was the amount of information included in the email itself. I know the advice is to keep the pitch short and sweet, but with me, longer is better. Too short and cutesy just irritates me…but I digress.
I don’t profess to understand the advertising business because most of the advertising is really boring.
Especially OUTDOOR advertising. You know the kind…billboards, bus stops, the kid tossing and twirling and dropping the sign on the corner.
You get the picture.
Even if you’ve had a dream of seeing your face on a billboard on the local freeway, it just seems SO FAR out of reach of the average woman solopreneur’s budget that it didn’t make sense to clutter my mind with learning about it.
Add to that, the fact that outdoor advertising is typically NOT the best way to get the word out about your expert coaching, speaking, consulting or training business.
(In fact, if you advertise in those types of businesses, you’re looked at with a bit of a side-eye. Because if you were really any good, people would be referring you to their friends and family and you wouldn’t need to advertise…)
Zeusvision, on the other hand, is really INTERESTING.
The brainchild of Giovanni Wolfgang, Zeusvision is bringing the world of advertising into the 21st Century at a super fast clip.
Start talking about bringing ANYthing into the 21st Century and you now have my attention.
Even OUTDOOR Advertising ;-).
I know that the big brands have the lock on this type of advertising, because they have the big bucks to buy up all of the inventory.
And like I said earlier, I don’t know of many women who seriously are considering buying a billboard ad for their business.
Before now, that is.
Enter Giovanni and Zeusvision.
Giovanni cut his teeth on BIG advertising because his father worked for AP. He saw just how it all worked. And, to make a long story short, decided he didn’t like the way it worked.
And decided to do something about it (unlike many people who see things, but just remain status quo)
He created Zeusvision to level the playing field.
- For the small business woman who dreams of seeing her business name in lights on a bill board…
- Or the soccer mom who wants to congratulate her daughter.
- Or the dad who wants to show his military daughter how proud he is of her for making that last tour.
- Or the gutsy gal who wants to propose to her guy 😉
You get the drift…
OR, let’s say you are THE expert. And, you just wrote your new book.
And you are super excited and want to let the world know about it.
You know you have to create a platform. Your publisher let you know early on that for the most part, publicity is going to be up to you. So, you’re on it.
You’re already booked on the talk show circuit. You’ve gotten booked on radio shows.
And there are even some bloggers who have asked you to stop by and do some guest blogging for them.
Imagine now being able to just log on to a website and upload your book cover…
Whip out your debit card. Decide in how many cities you want your book cover to appear in simultaneously:
Los Angeles, New York, Chicago, Boston, Dallas, Las Vegas, Miami, San Francisco, Philadelphia, Washington DC, Atlanta, and/or Houston..
And the next Zeusvision bus to roll down Hollywood and Vine, and EVERYWHERE else has YOUR name and book cover on the side of it!
Like a fox.
Giovanni has a personal message for you. It’s REALLY inspiring – he lays it all out for you.
Click the image below and go listen:
Make sure to take note of the site.
You’ll want to take advantage of what he’s put together for you, I’m sure!
Okay, I had the BEST time talking with Danielle Tate today. She is the Founder & CEO of MissNowMrs.com, the leading online name change service on the Net.
In our fast-paced conversation, Danielle shares new strategies for what she calls “Faking it until you make it” as it relates to gaining credibility for your startup.
Lots of great advice from this Online ThoughleadHer today! Listen up and Lean In…;-)
Today, I am pleased to announce we are kicking off the Overcoming ADDversity series -a six-part series called Manage Her Brain, Grow Her Business with Dr. Dennis Maness.
Overcoming ADDversity is something I believe I was destined to do, but more importantly what you were destined to do.
You see, it’s my belief that SO MANY women solo entrepreneurs suffer from adult ADD and have NO idea how deeply it is affecting their ability to manage their brain and business in a way that will allow the brain to be still, and the business to flourish and grow into a sustainable source of income and wealth for their family, for future generations to come.
Instead, we go about daily, scattered, unfocused and feeling like we’re on the Hamster Wheel of Life. Because in addition to running a business, we’re running a life: we’re mothers, wives, girlfriends, sisters, sister-friends, daughters, and elder caregivers.
Dr. Dennis is a Neuroscientist, and Founder of BrainTek Institute in San Diego. He is the creator of the Behavioral Relationship Entrainment Program (BRE for short). Every area of your brain has a job description. BRE uses a proprietary assessment of seven areas of the brain to select the right Protocol for YOUR brain, to help it get back to the way it was designed when you got here.
This series is designed to focus specifically on women solo entrepreneurs with Adult ADD, what it is, how to know if YOU have it, and what to do to Overcome it.
REALLY listen to this series as if your life and business depends on it…because it DOES!