It’s not often that someone gets me to pay attention to what I call “old school”advertising. Even if they try to put a new, hip, digital spin on it, it’s usually just the proverbial old “wolf in sheep’s clothing”.
So when I got the email about Zeusvision, what caught my attention was the amount of information included in the email itself. I know the advice is to keep the pitch short and sweet, but with me, longer is better. Too short and cutesy just irritates me…but I digress.
I don’t profess to understand the advertising business because most of the advertising is really boring.
Especially OUTDOOR advertising. You know the kind…billboards, bus stops, the kid tossing and twirling and dropping the sign on the corner.
You get the picture.
Even if you’ve had a dream of seeing your face on a billboard on the local freeway, it just seems SO FAR out of reach of the average woman solopreneur’s budget that it didn’t make sense to clutter my mind with learning about it.
Add to that, the fact that outdoor advertising is typically NOT the best way to get the word out about your expert coaching, speaking, consulting or training business.
(In fact, if you advertise in those types of businesses, you’re looked at with a bit of a side-eye. Because if you were really any good, people would be referring you to their friends and family and you wouldn’t need to advertise…)
Zeusvision, on the other hand, is really INTERESTING.
The brainchild of Giovanni Wolfgang, Zeusvision is bringing the world of advertising into the 21st Century at a super fast clip.
Start talking about bringing ANYthing into the 21st Century and you now have my attention.
Even OUTDOOR Advertising ;-).
I know that the big brands have the lock on this type of advertising, because they have the big bucks to buy up all of the inventory.
And like I said earlier, I don’t know of many women who seriously are considering buying a billboard ad for their business.
Before now, that is.
Enter Giovanni and Zeusvision.
Giovanni cut his teeth on BIG advertising because his father worked for AP. He saw just how it all worked. And, to make a long story short, decided he didn’t like the way it worked.
And decided to do something about it (unlike many people who see things, but just remain status quo)
He created Zeusvision to level the playing field.
- For the small business woman who dreams of seeing her business name in lights on a bill board…
- Or the soccer mom who wants to congratulate her daughter.
- Or the dad who wants to show his military daughter how proud he is of her for making that last tour.
- Or the gutsy gal who wants to propose to her guy
You get the drift…
OR, let’s say you are THE expert. And, you just wrote your new book.
And you are super excited and want to let the world know about it.
You know you have to create a platform. Your publisher let you know early on that for the most part, publicity is going to be up to you. So, you’re on it.
You’re already booked on the talk show circuit. You’ve gotten booked on radio shows.
And there are even some bloggers who have asked you to stop by and do some guest blogging for them.
Imagine now being able to just log on to a website and upload your book cover…
Whip out your debit card. Decide in how many cities you want your book cover to appear in simultaneously:
Los Angeles, New York, Chicago, Boston, Dallas, Las Vegas, Miami, San Francisco, Philadelphia, Washington DC, Atlanta, and/or Houston..
And the next Zeusvision bus to roll down Hollywood and Vine, and EVERYWHERE else has YOUR name and book cover on the side of it!
Like a fox.
Giovanni has a personal message for you. It’s REALLY inspiring – he lays it all out for you.
Click the image below and go listen:
Make sure to take note of the site.
You’ll want to take advantage of what he’s put together for you, I’m sure!
Wow, just had a GREAT conversation with Jenna Fernandes, CEO, CareBooker.com. She’s really thought this whole caregiving conundrum all the way through. At first, I wasn’t sure, because we all have seen the ubiquitous commercials from Care.com. But, after getting a long bulleted list of how Carebooker.com was different, and then having a conversation with Jenna, I’m a believer!
I believe she’s on to something. I haven’t really researched the space because I don’t have kids, no pets, and my dad already has a great full time caregiver. After talking with Jenna, I now know there are different sites for all types of care you could want….pets, kids, elders, plants (just kidding;-) but maybe??
CareBooker.com is leading the way to consolidate all types of care into one online place. Where you can take care of it all vs. going to 3, 4 or even 5 different sites. All with different navigation, different booking criteria, you get the picture…
They are revolutionizing the way people search for and secure family care professionals by allowing users free access to their growing user base of service providers and even booking around a service provider’s real-time availability.
Per Jenna, soome of the features on CareBooker.com:
- We don’t require an expensive monthly membership fee to find service providers
- We provide free, comprehensive background checks for providers / free for families to view
- We make it easy for people to book interviews by phone, skype, or at a location that works for them.
- Families will find it simple to book care and pay online (and even easily add a tip)
- All of the reviews on the site are “certified” which means that someone had to actually book and pay for services with that provider via CareBooker in-order to add the review/rate the provider
What’s most unique is that CareBooker is meant to be used as a way for care providers to manage their entire business!
- They provide a “Book Now” button that ANY service provider on CareBooker can use to easily turn their own website into a booking and payment platform.
- All care providers get a “webpage” with a unique URL (similar to LinkedIn) – bringing the power of SEO to service providers
When you listen to our conversation, you’ll learn more about this aspect of Carebooker.com, and find out what spurred Jenna to create this site!
Yes, his last name is Risk, and September is National Emergency Preparedness Month.
According to a national workplace safety survey by Staples, only half of employees believe their workplaces are prepared for a severe emergency and nearly two-thirds of those polled said recent natural disasters have not led to their employers reassessing company safety plans.
Today, Staples’ Safety Expert Bob Risk drops in to discuss how local San Diego consumers and businesses can get back-to-safety and prepare for the unexpected.
Bob says people would be surprised to find out how many stores and even restaurants lack the most basic supplies for first aid!
And he’s going to share with us 5 overlooked products that should be included as part of an emergency preparedness kit.
Bob is the senior strategic safety health and wellness manager for Staples. His experience includes working with some of the largest corporations in the world to help them with emergency response efforts and environmental clean-ups of some of the worst disasters in the last decade, including Hurricane Katrina and the Gulf Coast Oil spill.
Jan Phillips wrote this white paper in 2006, using Michael Stelzner’s white paper on… “How to Write a White Paper” (thanks Michael …designed to help market the book she was writing for 9th Element Group, our angel-funded, short-lived “business of thought leadership” consulting company.
You can download it RIGHT here:
Visionary Thought Leadership. (PDF, opens new window, no registration required)
I think it’s time we revived it, let me know what you think when you read it, it’s obvious to me now that we were way ahead of our time.
Enjoy the read, and if you like it…
You’ll LOVE the award-winning book companion book we published titled “The Art of Original Thinking: The Making of a Thought Leader”
(Amazon.com and in bookstores too)
Also, go check out Jan Phillips and tell her what an amazing predictor she is… (well, I guess we all were – we all added content and insight). You’ll love her site. Tell her Michelle Price sent you.
A while back, I became inspired to take my favorite book – The Science of Getting Rich by Wallace D. Wattles – and translate/create a version written in the feminine for women solopreneurs. This book was the first metaphysical book I actually read and put the teachings into action.
The results have been nothing short of amazing. I manifested everything from two laptop computers (in the early 2000′s no less) to my final escape from Cubicle Nation. That was 10 years ago…
Thought I’d excerpt the Preface for you here:
The foundation of this book is based on The Science of Getting Rich, which was written in 1910 by Wallace D. Wattles, one year before his death.
This compilation – The Science of Getting Rich for Women Solopreneurs was created by two dedicated women solo entrepreneurs –Michelle Anton and Michelle Price. They were in search of a personal mastery book that met the needs of women solopreneurs who own and operate service businesses who desire to shift from solely trading time for dollars to creating more value from their intellectual property for themselves and others through their books, ebooks and information based-products.
They have combined their real world experience from the school of hard knocks, their expertise in Fortune 50 AND small business entrepreneurship, and added a dash of grass roots research to help women entrepreneurs everywhere prosper.
All too often they have found that females don’t have access to the contacts and shortcuts shared and enjoyed by men in “the old boy’s network”. Their main goal in editing The Science of Getting Rich into The Science of Getting for Women Solopreneurs was to provide an extraordinarily effective and efficient method for women interested in gaining wealth: one that preaches against competitive economic practices, instead concerning itself with the cooperation and betterment of the world.
Visit The Science of Getting Rich for Women Solopreneurs TeleSalon to sample the audio version.
Be sure to let me know what you think!
Throwback Post Day! Here’s a post I did in 2011 that I think is even more relevant in 2013.
I found this video in a leadership lesson, on an online learning site. I almost passed it up because I wasn’t looking for this topic – it just popped up in the search for the other keyword.
But I reminded myself that insights (thinklets) on thought leadership come in the most obscure ways sometimes, ESPECIALLY when you aren’t looking for them.
So what does a 3 minute video on dancing have to do with thought leadership, launching a movement and getting YOUR first follower?
Watch this video – it’s a study in human sociology at the least. You’ll see the “light of insight” flip on when you do.
Enjoy – it’s Edutainment at it’s finest…FUNNY!