I am trying out something new – “live blogging” – if you want to come join the fun, and learn how it works (or watch how it works is probably a better description 😉 meet me over at my colleague and fellow social media experimenter Dahna M. Chandler’s blog at 5 pm Pacific/8 pm Eastern.
Last one there is a rotten egg… 😛
O-BA-MA! Yes we can!
Apparently I am not alone.
Cone, Inc. presented findings of an online survey done in September, 2008 of 1,092 adults (525 men and 567 women 18 or older) that showed 60 percent of them use social media web sites.
Of the 60 percent of social media users, 93 percent believe companies should have a presence in social media, while a huge 85 percent believe a company should not only be present but also interact.
A whopping 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
Wow. And get this…this is coming from hard to reach consumers in the online space like men, younger users (ages 18-34) and the wealthiest households (income over $75,000+).
All the more reason I say “connectivity is the new currency(tm)”.
Read more here:
The book, Harmonic Wealth, is definitely a good read. In fact, it’s a good multiple times read, because you will find nuances and distinctions each time you read it again.
The concept that interests me most is Phase Transition (similar to critical mass, the tipping point, or the 100th Monkey Theory.). If you want more explanation, grab a copy of the book :;otherwise, I think I’m going to create a post in the future to explain it in my own words.
Check it out below, and if you have a blog, consider adding it too…
Who knows where this “global mind” thing can go?
Talk about moving the free line!
Peter Shankman didn’t start out thinking that he’d be giving the well-known PR service ProfNet a run for their money when he decided to post emails he was already getting from reporters asking if he had sources for their stories to his Facebook Page. He decided to call this free service “Help a Reporter” – it helps hungry reporters looking for sources connect with hungry sources looking for publicity.
What is interesting is that he was already getting reporters emailing him to help them find sources, so he has some credibility and influence with this audience. They have recognized that he is skilled using a new resource – social media – which makes him attractive to say the least. (Let’s face it, besides us information marketers and life-long learners, most people would rather not learn something new, they just want the answers.)
So he decided to take action to help them by exposing them to his existing network, using his already existing Facebook profile. Free to use, simple to execute – reporters emailed him their queries, and he posted them on his profile. A lot easier than answering them all one on one.
Then word hit the street – freelancers (who obviously must have been a part of his network) started telling friends, then publicists (also probably already in his network) realized these were prime opps for additional ways to spread the word about their clients. He created some buzz by buzzing it on his own blog, shankman.com. An A-list NY Times blogger wrote a nice post (notice, at this point he still hasn’t asked anyone to actually help him promote this service)
The free service got so popular he had to move it off of his Facebook Page and onto it’s own site at www.HelpAReporter.com.
Now, here’s where the story takes a counterintuitive twist…because it’s STILL FREE!
He clearly could have monetized it, because it’s clearly meeting a huge want in the market – which he says doesn’t surprise him that reporters are seeking an alternative to ProfNet. He says they get tons of queries from their posts there, but so many of them are “misguided”. (and he firmly says he will dump list members who don’t send a response that is on target in his welcome email)
Reporters report that they get a lot more on-target answers from Shankman’s list. Another plus is they get fresh faces from many of the smaller PR folks and even entrepreneurs themselves who can’t necessarily afford the pricey ProfNet service.
Maybe at some point in the future he will start to charge. However, my guess is that he’s getting a lot more visibility and more business doing what he really loves to do anyway this way.
There’s a lot more meat to this story here:
Tired of ProfNet? Start Your Own PR-Journalist Service
What could you do that would provide a similar effect to your target audience? I’ve got some ideas now myself that would help my expert authors…stay tuned!
This is a prime example of what one person with a funny idea, and some influence can make happen using only social media.
He confesses that the idea came to him when he was very drunk…”What if everyone went out and PANIC bought carrots?” (why carrots? who knows, but if you visit the Facebook Group page and read the FAQs you will see why).
More importantly, the lesson here is that even though he was drunk, he took ACTION – he created a group on Facebook and enrolled people in his “vision”. http://www.facebook.com/group.php?gid=9801981146
And notice the name of the group it’s appropriately titled “The “On May 15th 2008, everybody needs to go out and panic buy CARROTS” Facebook group. He just named it what it is. No guesswork there 😉
The result? 60,000 people have joined, and it’s been featured on the BBC of all places! To get the facts journalistic style, here’s one online news article:
More than 60,000 people from an online group have pledged to swarm supermarkets and buy out their supply of carrots in one day in a bizarre mission labeled “impossible” by vegetable growers.
The “On May 15th 2008, everybody needs to go out and panic buy CARROTS” Facebook group was created earlier this month in London and now attracts more than 10,000 members a day — many of them Australian.
The moral of the story: What idea do you have around the topic of your book or your expertise that could tap into people’s desire to be a part of something fun?
Powered by ScribeFire.