Virtual Book Salon: Libby Gill, Capture Mindshare and Market Share Will Follow

mindshareI recently had a great conversation with Libby Gill in the Business Salon about her new book, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands”.

Among her other great books, she is also an internationally recognized executive coach and branding expert with over 20 years of industry experience. Libby has worked with some of the best in the business including ABC-Disney, Nike, PayPal, and Warner Brothers just to name a few.

FYI, Libby also launched Dr. Phil, which was no easy feat.

We explored:

1. Quick overview of the 7 Cs with a focus on the woman solopreneur

2. Clarify – How Purpose, Premise, Promise combine to create your Value Proposition

3. How to identify the right Credibility Boosters up front to accelerate Collaboration and Connection?

Enjoy!

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