How to REALLY Monetize Your Book Online: Lauren E. Miller
Allow me to introduce you to Lauren E. Miller. Google “stress relief expert” and you’ll find Lauren in the top spot (usually). And the she’s the Founder of Stress Solutions University. Lauren and I met when she was launching her latest book “99 Things You Wish You Knew BEFORE Stressing Out”.
You see, Lauren knows what she’s talking about from a very personal perspective.
She experienced 2 of life’s most major stressors- at the same time… Divorce and cancer.
Lauren was diagnosed with breast cancer one week before her divorce was to be final.
When we met, I realized she had an opportunity to monetize her book into a recurring income stream by creating a much needed member-based learning community around the topic of stress relief.
Lauren agreed. We decided that I would provide the content revenue strategy and technical infrastructure to support her vision. She would be Chief Content Creator, and begin by creating 99 coaching videos for each of the 99 Things in her book.This would translate into 11 video coaching modules, with 9 videos in each module.
Since this book was about the “mental” skillset required for stress relief, we decided that Stress Solutions University would be about acquiring the “physical” skills – techniques and tools to relieve stress on your own, and access your full potential.
Lauren would deliver LIVE video coaching “stress relief” hot seats, interview experts, and provide a discussion forum and resource section for members of all of her recommended resources gained over 18 years of studying and using her techniques.
This video below is of one of her “mindset” coaching videos from the book 99 Things You Wish You Knew BEFORE Stressing Out, the text below is it is excerpted from the book:
To Stress or Not to Stress…that is the question. And your choice of response makes all the difference in the outcome. Stress is a signal within your body giving you the opportunity to identify and adjust your perception, Lauren offers some tips on how to adjust your perception.
A recent study out of UCLA’s Jonsson Comprehensive Cancer Center revealed that chronic stress acts as a sort of fertilizer to cancer cells. If you know anything about the physiological effects of stress on the body from high blood pressure to increased cortisol levels and a compromised immune system you might say, “You think?” At least that’s what I said when I read the findings.
It was one week prior to my final divorce court date when I was diagnosed with stage-three breast cancer. Because I don’t believe in divorce (in my tribe you stay married for life) I was under some serious stress and my body was talking to me about it all.
Have you ever broken down the word disease? Dis-ease: Feelings of uneasiness in the body due to perceived situations that are seen by the viewer as a potential threat to their safety (emotionally, physically or spiritually).
Two of your core needs in life are connection and safety. When you feel unsafe you feel dis-connected and you begin to stress out: “Oh no, I’m not safe; I might fail; I might be fired; I might be unseen, unheard, or overlooked.”
One way to disconnect from feelings of insecurity is to connect to that which is secure within you—along with what you value most in life. What do you value most in your life? I would venture to guess that it exists beyond the five senses.
Make a list of everything that you value most in this life and take time every day to nurture one or two things on that list. You will find that when you align yourself to that which you value most, you fertilize your sense of safety in all situations. This, in turn, releases a sense of ease in your body. Surely, a portion of the time you spend Skyping, texting, emailing and cell phoning can be used to create ease in your daily life, especially knowing it has the potential to save your life.
When your priorities are clear your decisions are easy, which in turn lowers the stress and dis-ease level inside of your body. Remember, it’s your choice. One of my daily mantras is “people before things.” Each time I practice this throughout the day I am given the opportunity to choose between the essential and the nonessential. When you connect with the essential, the result is a life of value and inner peace.
As Dr. David Hawkins points out, “Peace is the natural state when truth prevails.” Align yourself with truth, what is good, pure, excellent and praiseworthy.
Create a Great Day,