reBlog from socialmediasavvy.com: Do Friends Influence Purchases in a Social Network?

I found this fascinating quote today:

While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors.socialmediasavvy.com, Do Friends Influence Purchases in a Social Network?, Oct 2009

You should read the whole article.

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