93% of Social Media Users Expect Companies to Have a Presence in Social Media

Apparently I am not alone.

Cone, Inc. presented findings of an online survey done in September, 2008 of 1,092 adults (525 men and 567 women 18 or older) that showed 60 percent of them use social media web sites.

Of the 60 percent of social media users, 93 percent believe companies should have a presence in social media, while a huge 85 percent believe a company should not only be present but also interact.

A whopping 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media  environment.

Wow. And get this…this is coming from hard to reach consumers in the online space like men, younger users (ages 18-34) and the wealthiest households (income over $75,000+).

All the more reason I say “connectivity is the new currency(tm)”. 

Read more here:

Cone Finds That Americans Expect Companies to Have a Presence in Social Media

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