60,000 Facebook Users Plot a Global Carrot Rampage

This is a prime example of what one person with a funny idea, and some influence can make happen using only social media.

He confesses that the idea came to him when he was very drunk…”What if everyone went out and PANIC bought carrots?” (why carrots? who knows, but if you visit the Facebook Group page and read the FAQs you will see why).

More importantly, the lesson here is that even though he was drunk, he took ACTION – he created a group on Facebook and enrolled people in his “vision”.  http://www.facebook.com/group.php?gid=9801981146

And notice the name of the group it’s appropriately titled  “The “On May 15th 2008, everybody needs to go out and panic buy CARROTS” Facebook group. He just named it what it is. No guesswork there 😉

The result? 60,000 people have joined, and it’s been featured on the BBC of all places! To get the facts journalistic style, here’s one online news article:

Facebook users plot global carrot rampage

More than 60,000 people from an online group have pledged to swarm supermarkets and buy out their supply of carrots in one day in a bizarre mission labeled “impossible” by vegetable growers.

The “On May 15th 2008, everybody needs to go out and panic buy CARROTS” Facebook group was created earlier this month in London and now attracts more than 10,000 members a day — many of them Australian.

The moral of the story: What idea do you have around the topic of your book or your expertise that could tap into people’s desire to be a part of something fun?

Powered by ScribeFire.

Send to Kindle

Leave a Reply

Your email address will not be published. Required fields are marked *