Social Media Marketing Maverick

I think this is fascinating. In this report from eMarketer, a survey of 1200 online users who shop online more than 4 times a year and spend over $500 indicates:

• 43% of read customer reviews most of the time before a product purchase and
• 46% required a minimum of 4-7 before they would make a purchase decision

These online buyers are also Web 2.0 savvy…44% of them also indicate that they wish that websites had more product videos, 39% wanted the ability to subscribe to email or RSS alerts, 39% want discussion boards or forums and 37% want the ability to personalize the site or create a personal profile.

Oh, and in case you wonder if having customer testimonials really makes a difference, 49% of these buyers want them.

Read it all here:
Online Buyers Seek Out User Reviews - eMarketer

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Online Video’s Record-Breaking Month: 10 Billion Viewed in December - MarketingVOX

In my opinion, niche topic professional speakers listen up - better yet, take action to find out how to capitalize on this ever-increasing trend of social video-sharing. You could be owning this medium in a big way to get your message out to a global audience with not much more than what you probably already have - video of you speaking. But you’ll have to shift your thinking to “content” and “contribution” …the level of thinking that got you where you are, isn’t deep enough get you where you want to go…

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