Guest Post: I would like to introduce Larry Alton. Larry is a current columnist for a variety of different publications, including Entrepreneur.com, SearchEngineJournal.com, MarketingTechBlog.com, Tech.co and The Washington Times. And now, us!
He’s written a great post that answers questions you didn’t know to ask about hiring a Social Media Manager, and how to tell the difference between somebody who is simply”on” social media and someone who actually can manage “your” social media.
Thanks for a great post, Larry. MP
The 5 Biggest Differences Between Social Media Management and “Being On” Social Media
It sounds like a dream come true: You’re getting paid to be on social media all day. While some older generations might scoff at the title “social media manager,” it’s actually a very real, very challenging and ultimately very rewarding career that few people are capable of doing well. Thinking SM management is easy and always fun is like thinking being a bartender is easy and fun—after all, you’re getting paid to party, right? What SM management may look like to outsiders is nothing like the reality.
How do you know if someone really is a good social media manager, or just thinks they are? There are some clues to watch out for. If you’re hiring someone to manage your social media, don’t go with the first applicant you get—dig a little deeper. And if you’re the one wanting to segue into SM management? It’s going to take more than being a pro at Instagram.
1. SM managers know analytics
Not only do genuine SM managers know analytics, but they know how to explain the data in laymen’s terms. Ideally, you’re getting a rundown of your SM statistics once a week (more if you like or if you’re business is experiencing fast growth). How can you tell if someone is delivering with their SM management skills? The numbers will tell you.
2. They create unique approaches for each client
Take a look at other sites and businesses the applicant has managed SM for. Is it obvious all the posts were written by the same person and it doesn’t seem customized to each client? That’s a sign that they’re not “managing” these sites, but simply using their own voice and comfort fields to bring in some extra revenue. You shouldn’t be able to tell the same person is posting for different clients.
3. They have an impressive and lengthy portfolio
Everyone has to start somewhere, but do you really want to be the guinea pig for a newbie SM manager? Ideally their portfolio is online, on their website, and it’s clear that SM management is their specialty (not just one of the many things they offer). While technically anyone could put together (or even fake) a SM portfolio, that’s a rarity. If an applicant doesn’t have a portfolio for you to peruse, they either don’t take their job seriously or are too green to have one.
4. They give you a free consult
If you’re specifically looking for someone to manage certain social media platforms, that’s one thing. However, every professional SM manager should offer a free consultation that includes their ideas on the best platforms for your business. There’s so much more out there than just Facebook, Twitter, YouTube and Google+. It’s a sign of a pro if they do their research before getting hungry to start posting.
5. Their personal socialmedia pages are moderately active
It’s a huge red flag if you “stalk” your candidates online and find that their personal page has posts every 10 seconds. However, if you’re found their SM Manager professional page, that’s different. Just bear in mind that if they have time to be posting non-stop and collect friends like Pokemon, they might be bordering on SM addict and may not give your SM the attention it deserves. Moderation is key.
When hiring a SM manager, rely on someone with a proven track record who knows their numbers and how to translate them to you. They respect your time and your reputation. That’s the mark of a pro.
Okay, I had the BEST time talking with Danielle Tate today. She is the Founder & CEO of MissNowMrs.com, the leading online name change service on the Net.
In our fast-paced conversation, Danielle shares new strategies for what she calls “Faking it until you make it” as it relates to gaining credibility for your startup.
Lots of great advice from this Online ThoughleadHer today! Listen up and Lean In…;-)
Today, I am pleased to announce we are kicking off the Overcoming ADDversity series -a six-part series called Manage Her Brain, Grow Her Business with Dr. Dennis Maness.
Overcoming ADDversity is something I believe I was destined to do, but more importantly what you were destined to do.
You see, it’s my belief that SO MANY women solo entrepreneurs suffer from adult ADD and have NO idea how deeply it is affecting their ability to manage their brain and business in a way that will allow the brain to be still, and the business to flourish and grow into a sustainable source of income and wealth for their family, for future generations to come.
Instead, we go about daily, scattered, unfocused and feeling like we’re on the Hamster Wheel of Life. Because in addition to running a business, we’re running a life: we’re mothers, wives, girlfriends, sisters, sister-friends, daughters, and elder caregivers.
Dr. Dennis is a Neuroscientist, and Founder of BrainTek Institute in San Diego. He is the creator of the Behavioral Relationship Entrainment Program (BRE for short). Every area of your brain has a job description. BRE uses a proprietary assessment of seven areas of the brain to select the right Protocol for YOUR brain, to help it get back to the way it was designed when you got here.
This series is designed to focus specifically on women solo entrepreneurs with Adult ADD, what it is, how to know if YOU have it, and what to do to Overcome it.
REALLY listen to this series as if your life and business depends on it…because it DOES!
Wow, just had a GREAT conversation with Jenna Fernandes, CEO, CareBooker.com. She’s really thought this whole caregiving conundrum all the way through. At first, I wasn’t sure, because we all have seen the ubiquitous commercials from Care.com. But, after getting a long bulleted list of how Carebooker.com was different, and then having a conversation with Jenna, I’m a believer!
I believe she’s on to something. I haven’t really researched the space because I don’t have kids, no pets, and my dad already has a great full time caregiver. After talking with Jenna, I now know there are different sites for all types of care you could want….pets, kids, elders, plants (just kidding;-) but maybe??
CareBooker.com is leading the way to consolidate all types of care into one online place. Where you can take care of it all vs. going to 3, 4 or even 5 different sites. All with different navigation, different booking criteria, you get the picture…
They are revolutionizing the way people search for and secure family care professionals by allowing users free access to their growing user base of service providers and even booking around a service provider’s real-time availability.
Per Jenna, soome of the features on CareBooker.com:
- We don’t require an expensive monthly membership fee to find service providers
- We provide free, comprehensive background checks for providers / free for families to view
- We make it easy for people to book interviews by phone, skype, or at a location that works for them.
- Families will find it simple to book care and pay online (and even easily add a tip)
- All of the reviews on the site are “certified” which means that someone had to actually book and pay for services with that provider via CareBooker in-order to add the review/rate the provider
What’s most unique is that CareBooker is meant to be used as a way for care providers to manage their entire business!
- They provide a “Book Now” button that ANY service provider on CareBooker can use to easily turn their own website into a booking and payment platform.
- All care providers get a “webpage” with a unique URL (similar to LinkedIn) – bringing the power of SEO to service providers
When you listen to our conversation, you’ll learn more about this aspect of Carebooker.com, and find out what spurred Jenna to create this site!
Yes, his last name is Risk, and September is National Emergency Preparedness Month.
According to a national workplace safety survey by Staples, only half of employees believe their workplaces are prepared for a severe emergency and nearly two-thirds of those polled said recent natural disasters have not led to their employers reassessing company safety plans.
Today, Staples’ Safety Expert Bob Risk drops in to discuss how local San Diego consumers and businesses can get back-to-safety and prepare for the unexpected.
Bob says people would be surprised to find out how many stores and even restaurants lack the most basic supplies for first aid!
And he’s going to share with us 5 overlooked products that should be included as part of an emergency preparedness kit.
Bob is the senior strategic safety health and wellness manager for Staples. His experience includes working with some of the largest corporations in the world to help them with emergency response efforts and environmental clean-ups of some of the worst disasters in the last decade, including Hurricane Katrina and the Gulf Coast Oil spill.
I recently had a great conversation with Libby Gill in the Business Salon about her new book, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands”.
Among her other great books, she is also an internationally recognized executive coach and branding expert with over 20 years of industry experience. Libby has worked with some of the best in the business including ABC-Disney, Nike, PayPal, and Warner Brothers just to name a few.
FYI, Libby also launched Dr. Phil, which was no easy feat.
1. Quick overview of the 7 Cs with a focus on the woman solopreneur
2. Clarify – How Purpose, Premise, Promise combine to create your Value Proposition
3. How to identify the right Credibility Boosters up front to accelerate Collaboration and Connection?
A financial expert, Pamela is the author of the groundbreaking book Bank on Yourself:The Life Changing Secret fo Growing and Protecting Your Financial Future – which reveals the secrets to taking back control of your financial future that Wall Street, banks, and credit card companies DON’T want you to know.
She investigated more than 450 savings and retirement planning strategies seeking an alternative to the risk and volatility of stocks and other investments. Her research led her to a time-tested, predictable method of growing and protecting wealth now used by more than half a million people.
This was a fascinating conversation as we explored the following questions and more:
- WHAT is a Bank On Yourself Plan?
- Has it REALLY been around for 160 years?
- Your advice is radically different from both Dave Ramsey and Suze Orman – what are the key differences?
- How can a woman entrepreneur use Bank On Yourself as a financing vehicle for their business, even when no banker will loan her a dime?
- How can women entrepreneurs use Bank On Yourself to not retire broke?
- Is it too late to start a Bank On Yourself Plan, if you are a woman entrepreneur over 50?
- Walt Disney and JC Penney both used this type of plan to finance their businesses?
Pamela’s new book: Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future. (And by the way, THIS ‘Revolution’ WILL be televised ;-))
Ladies, you really have to listen to this one. It’s MIND-BLOWING what we don’t know about this potential business financing vehicle.
Jan Phillips wrote this white paper in 2006, using Michael Stelzner’s white paper on… “How to Write a White Paper” (thanks Michael …designed to help market the book she was writing for 9th Element Group, our angel-funded, short-lived “business of thought leadership” consulting company.
You can download it RIGHT here:
Visionary Thought Leadership. (PDF, opens new window, no registration required)
I think it’s time we revived it, let me know what you think when you read it, it’s obvious to me now that we were way ahead of our time.
Enjoy the read, and if you like it…
You’ll LOVE the award-winning book companion book we published titled “The Art of Original Thinking: The Making of a Thought Leader”
(Amazon.com and in bookstores too)
Also, go check out Jan Phillips and tell her what an amazing predictor she is… (well, I guess we all were – we all added content and insight). You’ll love her site. Tell her Michelle Price sent you.