You should always hire a search engine optimization (SEO) guru or agency, but that doesn’t mean you shouldn’t learn the basics yourself. In fact, there are many aspects to SEO which you or your web designer can manage yourself. However, since SEO is a fluid field that’s always changing, this means keeping up with trends, updates and best practices. Are you really up for the job?
Just take a look at the history of SEO updates reported by Moz and it’s easy to see how “playing nicely” can be a challenge. However, some of the basics never change. Here’s why you need to know basic SEO, how to get started, and the easiest avenues for improving your rankings:
1. (Quality) content will always be king
The bread and butter of SEO always has been and always will be high quality, organic content. This can be in the form of a blog post that’s rich with SEO keywords (but not stuffed), a video with SEO descriptions, or an infographic that’s shareable. Whoever’s in charge of creating content for your site and social media presence, make sure they’re a professional writer and know which key themes and words to pepper in (and at what density).
2. Manage your local SEO (LSEO) well
Local and hyperlocal SEO is becoming more and more prevalent. Although advances in technology are changing LSEO as reported by Forbes, this doesn’t mean you can’t keep pace. However, it is a warning that you need to prioritize making sure your contact information, address and the like are correct on every platform from Google+ to Yelp. By ensuring your local information is correct, that boosts your results (and helps visitors find you).
3. Avoid black hat tactics
There are a number of “black hat” tricks and tactics which aren’t just poor SEO, but also “illegal.” Of course, since it’s not your job to know SEO, you might make one of these mistakes by accident. Recently, MediaPost reported on black hat tricks still being used from keyword stuffing to linking to spammy sites. If you don’t know what not to do, you might make a blunder and get penalized from Google. Remember that once you get slapped with a Google penalty, it’s tough to get back in their good graces.
4. Make easy updates yourself
If you didn’t know that every URL was an opportunity for SEO or that you should be monitoring your inbound links to make sure they’re high quality, you’re engaging in poor SEO tactics and don’t even know it. A lot of the bad practices are easy to avoid but require some self-education. If you’re in charge of maintaining your website, knowing the basics means you can maximize your SEO efforts without actually making any further efforts.
5. You won’t get taken advantage of
Not all SEO firms are created equally, and the smarmy ones can make a quick buck from taking advantage of people. All SEO agencies know that the vast majority of businesses have no idea what PPC ads are, white hat tricks or what their analytics mean. They can either use this to their advantage or be responsible, ethical, and help educate their clients. If you do a little self-training in SEO yourself, you’re armed with information to not become a victim of shoddy business practices.
It’s not often that someone gets me to pay attention to what I call “old school”advertising. Even if they try to put a new, hip, digital spin on it, it’s usually just the proverbial old “wolf in sheep’s clothing”.
So when I got the email about Zeusvision, what caught my attention was the amount of information included in the email itself. I know the advice is to keep the pitch short and sweet, but with me, longer is better. Too short and cutesy just irritates me…but I digress.
I don’t profess to understand the advertising business because most of the advertising is really boring.
Especially OUTDOOR advertising. You know the kind…billboards, bus stops, the kid tossing and twirling and dropping the sign on the corner.
You get the picture.
Even if you’ve had a dream of seeing your face on a billboard on the local freeway, it just seems SO FAR out of reach of the average woman solopreneur’s budget that it didn’t make sense to clutter my mind with learning about it.
Add to that, the fact that outdoor advertising is typically NOT the best way to get the word out about your expert coaching, speaking, consulting or training business.
(In fact, if you advertise in those types of businesses, you’re looked at with a bit of a side-eye. Because if you were really any good, people would be referring you to their friends and family and you wouldn’t need to advertise…)
Zeusvision, on the other hand, is really INTERESTING.
The brainchild of Giovanni Wolfgang, Zeusvision is bringing the world of advertising into the 21st Century at a super fast clip.
Start talking about bringing ANYthing into the 21st Century and you now have my attention.
Even OUTDOOR Advertising ;-).
I know that the big brands have the lock on this type of advertising, because they have the big bucks to buy up all of the inventory.
And like I said earlier, I don’t know of many women who seriously are considering buying a billboard ad for their business.
Before now, that is.
Enter Giovanni and Zeusvision.
Giovanni cut his teeth on BIG advertising because his father worked for AP. He saw just how it all worked. And, to make a long story short, decided he didn’t like the way it worked.
And decided to do something about it (unlike many people who see things, but just remain status quo)
He created Zeusvision to level the playing field.
- For the small business woman who dreams of seeing her business name in lights on a bill board…
- Or the soccer mom who wants to congratulate her daughter.
- Or the dad who wants to show his military daughter how proud he is of her for making that last tour.
- Or the gutsy gal who wants to propose to her guy
You get the drift…
OR, let’s say you are THE expert. And, you just wrote your new book.
And you are super excited and want to let the world know about it.
You know you have to create a platform. Your publisher let you know early on that for the most part, publicity is going to be up to you. So, you’re on it.
You’re already booked on the talk show circuit. You’ve gotten booked on radio shows.
And there are even some bloggers who have asked you to stop by and do some guest blogging for them.
Imagine now being able to just log on to a website and upload your book cover…
Whip out your debit card. Decide in how many cities you want your book cover to appear in simultaneously:
Los Angeles, New York, Chicago, Boston, Dallas, Las Vegas, Miami, San Francisco, Philadelphia, Washington DC, Atlanta, and/or Houston..
And the next Zeusvision bus to roll down Hollywood and Vine, and EVERYWHERE else has YOUR name and book cover on the side of it!
Like a fox.
Giovanni has a personal message for you. It’s REALLY inspiring – he lays it all out for you.
Click the image below and go listen:
Make sure to take note of the site.
You’ll want to take advantage of what he’s put together for you, I’m sure!
Guest Post: I would like to introduce Larry Alton. Larry is a current columnist for a variety of different publications, including Entrepreneur.com, SearchEngineJournal.com, MarketingTechBlog.com, Tech.co and The Washington Times. And now, us!
He’s written a great post that answers questions you didn’t know to ask about hiring a Social Media Manager, and how to tell the difference between somebody who is simply”on” social media and someone who actually can manage “your” social media.
Thanks for a great post, Larry. MP
The 5 Biggest Differences Between Social Media Management and “Being On” Social Media
It sounds like a dream come true: You’re getting paid to be on social media all day. While some older generations might scoff at the title “social media manager,” it’s actually a very real, very challenging and ultimately very rewarding career that few people are capable of doing well. Thinking SM management is easy and always fun is like thinking being a bartender is easy and fun—after all, you’re getting paid to party, right? What SM management may look like to outsiders is nothing like the reality.
How do you know if someone really is a good social media manager, or just thinks they are? There are some clues to watch out for. If you’re hiring someone to manage your social media, don’t go with the first applicant you get—dig a little deeper. And if you’re the one wanting to segue into SM management? It’s going to take more than being a pro at Instagram.
1. SM managers know analytics
Not only do genuine SM managers know analytics, but they know how to explain the data in laymen’s terms. Ideally, you’re getting a rundown of your SM statistics once a week (more if you like or if you’re business is experiencing fast growth). How can you tell if someone is delivering with their SM management skills? The numbers will tell you.
2. They create unique approaches for each client
Take a look at other sites and businesses the applicant has managed SM for. Is it obvious all the posts were written by the same person and it doesn’t seem customized to each client? That’s a sign that they’re not “managing” these sites, but simply using their own voice and comfort fields to bring in some extra revenue. You shouldn’t be able to tell the same person is posting for different clients.
3. They have an impressive and lengthy portfolio
Everyone has to start somewhere, but do you really want to be the guinea pig for a newbie SM manager? Ideally their portfolio is online, on their website, and it’s clear that SM management is their specialty (not just one of the many things they offer). While technically anyone could put together (or even fake) a SM portfolio, that’s a rarity. If an applicant doesn’t have a portfolio for you to peruse, they either don’t take their job seriously or are too green to have one.
4. They give you a free consult
If you’re specifically looking for someone to manage certain social media platforms, that’s one thing. However, every professional SM manager should offer a free consultation that includes their ideas on the best platforms for your business. There’s so much more out there than just Facebook, Twitter, YouTube and Google+. It’s a sign of a pro if they do their research before getting hungry to start posting.
5. Their personal socialmedia pages are moderately active
It’s a huge red flag if you “stalk” your candidates online and find that their personal page has posts every 10 seconds. However, if you’re found their SM Manager professional page, that’s different. Just bear in mind that if they have time to be posting non-stop and collect friends like Pokemon, they might be bordering on SM addict and may not give your SM the attention it deserves. Moderation is key.
When hiring a SM manager, rely on someone with a proven track record who knows their numbers and how to translate them to you. They respect your time and your reputation. That’s the mark of a pro.
Okay, I had the BEST time talking with Danielle Tate today. She is the Founder & CEO of MissNowMrs.com, the leading online name change service on the Net.
In our fast-paced conversation, Danielle shares new strategies for what she calls “Faking it until you make it” as it relates to gaining credibility for your startup.
Lots of great advice from this Online ThoughleadHer today! Listen up and Lean In…;-)
Today, I am pleased to announce we are kicking off the Overcoming ADDversity series -a six-part series called Manage Her Brain, Grow Her Business with Dr. Dennis Maness.
Overcoming ADDversity is something I believe I was destined to do, but more importantly what you were destined to do.
You see, it’s my belief that SO MANY women solo entrepreneurs suffer from adult ADD and have NO idea how deeply it is affecting their ability to manage their brain and business in a way that will allow the brain to be still, and the business to flourish and grow into a sustainable source of income and wealth for their family, for future generations to come.
Instead, we go about daily, scattered, unfocused and feeling like we’re on the Hamster Wheel of Life. Because in addition to running a business, we’re running a life: we’re mothers, wives, girlfriends, sisters, sister-friends, daughters, and elder caregivers.
Dr. Dennis is a Neuroscientist, and Founder of BrainTek Institute in San Diego. He is the creator of the Behavioral Relationship Entrainment Program (BRE for short). Every area of your brain has a job description. BRE uses a proprietary assessment of seven areas of the brain to select the right Protocol for YOUR brain, to help it get back to the way it was designed when you got here.
This series is designed to focus specifically on women solo entrepreneurs with Adult ADD, what it is, how to know if YOU have it, and what to do to Overcome it.
REALLY listen to this series as if your life and business depends on it…because it DOES!
Wow, just had a GREAT conversation with Jenna Fernandes, CEO, CareBooker.com. She’s really thought this whole caregiving conundrum all the way through. At first, I wasn’t sure, because we all have seen the ubiquitous commercials from Care.com. But, after getting a long bulleted list of how Carebooker.com was different, and then having a conversation with Jenna, I’m a believer!
I believe she’s on to something. I haven’t really researched the space because I don’t have kids, no pets, and my dad already has a great full time caregiver. After talking with Jenna, I now know there are different sites for all types of care you could want….pets, kids, elders, plants (just kidding;-) but maybe??
CareBooker.com is leading the way to consolidate all types of care into one online place. Where you can take care of it all vs. going to 3, 4 or even 5 different sites. All with different navigation, different booking criteria, you get the picture…
They are revolutionizing the way people search for and secure family care professionals by allowing users free access to their growing user base of service providers and even booking around a service provider’s real-time availability.
Per Jenna, soome of the features on CareBooker.com:
- We don’t require an expensive monthly membership fee to find service providers
- We provide free, comprehensive background checks for providers / free for families to view
- We make it easy for people to book interviews by phone, skype, or at a location that works for them.
- Families will find it simple to book care and pay online (and even easily add a tip)
- All of the reviews on the site are “certified” which means that someone had to actually book and pay for services with that provider via CareBooker in-order to add the review/rate the provider
What’s most unique is that CareBooker is meant to be used as a way for care providers to manage their entire business!
- They provide a “Book Now” button that ANY service provider on CareBooker can use to easily turn their own website into a booking and payment platform.
- All care providers get a “webpage” with a unique URL (similar to LinkedIn) – bringing the power of SEO to service providers
When you listen to our conversation, you’ll learn more about this aspect of Carebooker.com, and find out what spurred Jenna to create this site!
Yes, his last name is Risk, and September is National Emergency Preparedness Month.
According to a national workplace safety survey by Staples, only half of employees believe their workplaces are prepared for a severe emergency and nearly two-thirds of those polled said recent natural disasters have not led to their employers reassessing company safety plans.
Today, Staples’ Safety Expert Bob Risk drops in to discuss how local San Diego consumers and businesses can get back-to-safety and prepare for the unexpected.
Bob says people would be surprised to find out how many stores and even restaurants lack the most basic supplies for first aid!
And he’s going to share with us 5 overlooked products that should be included as part of an emergency preparedness kit.
Bob is the senior strategic safety health and wellness manager for Staples. His experience includes working with some of the largest corporations in the world to help them with emergency response efforts and environmental clean-ups of some of the worst disasters in the last decade, including Hurricane Katrina and the Gulf Coast Oil spill.
I recently had a great conversation with Libby Gill in the Business Salon about her new book, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands”.
Among her other great books, she is also an internationally recognized executive coach and branding expert with over 20 years of industry experience. Libby has worked with some of the best in the business including ABC-Disney, Nike, PayPal, and Warner Brothers just to name a few.
FYI, Libby also launched Dr. Phil, which was no easy feat.
1. Quick overview of the 7 Cs with a focus on the woman solopreneur
2. Clarify – How Purpose, Premise, Promise combine to create your Value Proposition
3. How to identify the right Credibility Boosters up front to accelerate Collaboration and Connection?